Part C Toyota s Financial Analysis - 768 Words

Part C: Toyota’s financial analysis Toyota’s business divisions encompass automotive operations along with financial and other customer services operations. Among these activities, automotive operations, which accounting for 89% of the company’s revenue in 2012 (toyota-global.com), are major segment of the business. In 2012, Toyota’s predominant markets for vehicle sales include: Japan-28%, North America-25%, Europe-11% and Asia-18% (toyota-global.com). Overall, the automobile industry is intensely competitive and highly volatile. Customers’ demand for personal vehicles is affected by many factors, including: social, political, technological and economic conditions (toyota-global.com). These factors can fluctuate the supply and demand of†¦show more content†¦Toyota’s unit sales have dropped approximately 11% since 2010 in North America. However, there was also significant increase of sales in Asia and other regions. The following table compares between the company’s ov erall operational results in 2011 and 2012: According to the table above, Toyota’s net revenue of 2012 has decreased from 18,993.7 billion to 18,583.6 billion or approximately 2.2% compared to previous fiscal year. This is partially the negative results of currency fluctuations within different regions in which the company operated combined with the numbers of increase/decrease in automobile sales and other factors within these regions. Notably is the serious decreasing in revenue of the company at 12.5% in North America. The declining revenue and net income of Toyota in 2012 has also led to reduction in the company’s earnings per share. Specifically, Toyota’s EPS has dropped from  ¥260.32 to  ¥180.4 (financial.morningstar.com). An increase in the company’s dividends from  ¥39.71 to  ¥94.29 combined with the above earnings per share has caused the company’s payout ratio to increase from 15.3% to 52.3%, which in this case is unfavourable. Toyota’s financial conditions in 2012 has also become the major reasons for the declining of the company’s return on assets (1.36% to 0.94%) and return on equity ratios (3.95% to 2.72%). The company total liabilities increased from 65.35% in 2011 to 65.58% in

The On The Consumer Market - 891 Words

The consumer market is an extremely complicated place and the rate at which it is growing and changing has been exponentially increasing over the last several decades. New technologies make the transfer of funds and services easier then ever but they also allow for more legal and moral loop holes to be taken advantage of. Being a consumer in this modern economic climate requires a savvy understanding of things like the global market, international financial interests and malicious scammers looking for easy marks. Being an effective consumer means having and using a small, workable, amount of knowledge about the consumer market place, or being consumer literate. Consumer literacy is specifically important to college students because companies tend to target them with deals full of hidden fees and bundled services and rely on them not to question what they are being asked to pay. College students are at the beginning of their financial career and saving borrowing and spending money do esn t work in the real world quite in the same way that it does with your piggy bank. Starting in college, early in one’s financial career, to make smart financial choices will set a life long precedence of wise financial management. By doing some simple things to keep ones finances organized one can improve their financial standing, and open themselves up to opportunities which would have otherwise, with poor financial management, not have been available. A college student who squanders allShow MoreRelatedThe Consumer And Business Market1073 Words   |  5 Pages Part 1: The Consumer and Business Market The company chosen to be the focus for the marketing management is the Edible Arrangements. According to Popkova, Abramov, Ermolina, and Gandin (2015). The headquarters of this company are located at Soweto in South Africa. 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Task 1a): Recommended Marketing Actions for Influencing Individual Consumer Behaviour†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 1.2. Task 1b): Multimedia Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15 2. Task 2 - Individual Critical Reflection on Learning Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 3. Literature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...18 1. Task 1 - Consumer Behaviour in the Consumer Electronics Market 1.1. Task 1a): Recommended Marketing Actions for InfluencingRead MoreConsumer Markets and Consumer Buyer Behavior1773 Words   |  8 PagesPrinciples of Marketing, 14e (Kotler) Chapter 5 Consumer Markets and Consumer Buyer Behavior 1) ________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Buying behavior E) Understanding the difference between primary and secondary data 2) The consumer market is made up of which of the following? A) individuals who acquire goods or services for personal consumption B) householdsRead MoreThe Market And Consumer Trends2058 Words   |  9 Pageswhich wine market he should focus his resources on, and how his wine can be effectively distributed across France and exported to foreign developing markets.    The Wine Market: As of 2016, the global wine market shrunk by 7.6 percent, to generate $319,816 million while production volumes grew by 2.1 percent. 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Management In Accounting And Professional -Myassignmenthelp.Com

Question: Discuss About The Management In Accounting And Professional? Answer: Introduction Artificial intelligence is the concept where human intelligence processes are simulated by machines, typically computer system. It is basically an attempt to create artificial systems that possess intelligent behaviour. The development of AI is taking place quite quickly an in business world, AI is enabling the businesses to function smartly and efficiently. With the development of advanced technologies in several areas, the business entities are looking for more powerful, unique and sophisticated business solutions to improve and streamline their processes. Artificial intelligence encompasses numerous technologies such as machine learning, robotics, knowledge reasoning, natural language processing, cognitive computing and computer visions are few of its main branches. Many industries have started implementing some or the other applications of AI into their regular processes. However, the potential of AI applications is yet to be realised by businesses. The concept of artificial inte lligence is still being developed to design such applications which can readily form their decisions without any human intervention. The organisations which are looking forward to make use of AI opportunities are required to continuously monitor its development and has to ensure the availability of appropriate technical infrastructure that supports its implementation. The development would not replace the human operators in the near future however it will enable organisations to do much more with its innovativeness. Impact of artificial intelligence on accounting profession Artificial intelligence enables the machines especially computers to perform tasks that are decision based and which were performed by humans previously. One of the main branch of AI, named as machine based learning is progressively making the analysis procedures improved and simplified based on which various decisions are made in the businesses (Ranjan, 2009). The adoption of artificial intelligence tools and techniques in businesses helps the managers to improve the overall operational efficiency and productivity of business. Every enterprise has to perform various functions to conduct its business. Accounting is one of such important function that is undertaken in almost every organisation whether small or large ones. The term accounting has a wide scope and covers various types of accounting such as management accounting, financial accounting etc. Accountants of the business organisations have been using the tools and techniques of artificial intelligence since last many years wi th the intention of improving their functioning and adding more values to the businesses. The ultimate purpose of accounting profession is to improve the decision making capability of the company regarding the investment decisions. Accountants are expected to provide appropriate advise to their clients that helps them in their decision making process about the resource allocations. The use of artificial intelligence systems in accounting profession aids the accountants to use radically different and advanced approach to fulfil the ultimate objective of their profession. The accountants are appointed to report to the stakeholders of the company about the financial outcomes of the business of employing organisation. The investors and providers of finance need to gain trust and confidence about the companys financial performance before lending their funds and hence accountants are accountable to them. To fulfil their responsibility, accountants need to apply their core competencies and skills while reporting to company such stakeholders. The use of AI tools enables prompt availability of accurate financial results as and when such information is required. The implementation of AI technology in accountancy profession has helped in automating the tedious tasks of data entry thereby allowing the accountants to create better insights from the improved analysis of data (Alles, Kogan, Vasarhelyi, 2000). Deployment of artificial intelligence does not only emphasises on the accuracy and speedier processing of accounting and financial information but it also releases them to focus on other valuable tasks such as problem solving, strategic decision making and other decision making (Chandi, 2017). AI is continuously being developed by several accounting firms to interpret and analyse accurately the huge volumes of data in real time. It performs more analytic and sophisticated calculations and computations that supports the decision making regarding significant business aspects (The accounting strategic IT Conference, 2018). The auditors of companies are using AI tools which have natural language processing capabilities for the purpose of interp reting the contracts and deeds that they have to examine during the course of their professional engagements. The accountants role is also changing with the evolution of AI system (Ovaska-Few, 2017). They are required to be more skilled to utilise the opportunities provided by artificial intelligence such as they might require good knowledge of techniques of machine learning. Also, they are required to apply more critical thinking by adopting innovative ways of thinking and to enhance the communication skills ((ICAEW, 2017). Opportunities from Artificial intelligence The introduction of AI system has automated the general accounting functions at basic level but the use of more developed and sophisticated artificial intelligence tools will facilitate the automation of higher level accounting function. It will bring more employment opportunities for the white-collar workers of the organisations as technological advancement is continuing to gain the pace these days. AI will also enhance the audit quality as it improves the efficiency of accountants in their functioning (Zhao, Yen Chang, 2004). Therefore, the accountants in the audit team will experience the major boon in their professions because of advanced artificial intelligence platforms. Moreover, AI will also support remote working due to the digitisation of work using such technologies. The other opportunities from AI that are on their way, are being discussed below: Analytics calculation: The analysis of financial results of the company has always been an area of due concern for the management as well as the accountants. Such analysis requires higher degree of accuracy of the calculations performed hereunder. The tools of artificial intelligence will bring more accuracy to the accounting functions due to the automation of such functions. Humans are more prone to errors whether logical or mathematical and with the intervention of machines in the accounting areas, the accurate financial results will be obtained to support the decision making of users (Jones, 2017). Bank reconciliation: Machines like computer systems can easily perform bank reconciliation functions with the automated approach and the increased reliance on machines for improved calculations and reconciliations will free up the accountants to utilise their knowledge, skills and time to the strategic areas of business as they require more inherently human aspects. This will allow the business to create more values for their clients and in handling them in more effective ways (Nemati, Steiger, Iyer Herschel, 2002). Automated invoice categorisation: The machine learning automated software will facilitate categorisation of invoices which is currently undertaken by the accountants (Omoteso, 2012). Innovative applications to manage business finances: The AI is continuously bringing in the tools and applications interfaces to manage the business finance by automatically creating invoices, making revenue projections and determining the status of expenditures made in course of business. Risk assessment: Machine learning techniques will facilitate mapping of risk assessment by extracting data from all the projects that a company will undertake, so that comparison can be made for analysing the financial results (Marr, 2017). Threats from Artificial intelligence Though the evolution of artificial intelligence has brought significant benefits and opportunities for the businesses through its unique and innovative features it has exposed various threats to the businesses and professions. On one side, the AI technologies are positively contributing to improve the accounting function of the businesses whereas on the other side, it is imposing the risk on the jobs of the accountants. The disruptive changes to the business models due to the development and expansion of artificial intelligence systems in the upcoming years may affect the employment scenario (OLeary, 2002). The implementation of artificial intelligence techniques by some of the business organisation may create pressure on other entities as they might have to lose the competitive advantage over those organisations which are investing in such techniques. Moreover, such techniques will be imposing the major threats on the small businesses as they cannot afford to implement such advanced technologies in their businesses due to the funds constraints and in this way it will bring inequality in the development of overall economy. Also, due to the more and comprehensive data availability, the case load for the judgement work involved in auditing will also increase (Chan Vasarhelyi, 2011). Moreover, the introduction of artificial intelligence will require huge amounts to be invested on the training and development of accountants that are performing their accounting profession services traditionally. The accounting departments of the companies will be trimmed out. The lack of requisite knowledge and skills to use the AI tools and implement its techniques in the business will lead to heavy loss of employment of accountants (Sage One, 2016). Moreover, the evolution of AI systems will take the processing of accounting information to the online platform which may be highly exposed to the risks of data loss or corruption or manipulation as a result of cyber-attacks. Therefor e, the use of information technology in the form of artificial intelligence may cause heavy disruption to the business in the events of cyber-attack. Overreliance on the machineries such as computer system involves the risk of inactivity or disruption of overall functioning of business in the event of machinery or system failures. Conclusion The impact of evolution of artificial intelligence techniques has been critically analysed above and it can be ultimately concluded that AI techniques will bring more productivity to the accountants functions and will enable them to help their clients to take effective and improved decision. The role of accountant will not be reduced with the development of AI tools but it will require them to be more skilled and competent to participate in other significant functions that can prosper the business. They will rather have new colleagues i.e. the computer machines to work collaboratively for the provision of better services to their clients. Undoubtedly, the accounting departments of the companies will be shut down and the released capacity of the accountants will be used for strategic initiatives. However, it is necessary to understand that over-reliance on such artificial intelligence tools and techniques involves risk to a great extent as the computer systems may fail any time and th ereby affecting the overall business functioning of the organisation. Recommendations To implement the system of artificial intelligence in the businesses and to reap out maximum benefits of the opportunities provided by AI technologies, the managers must ensure that they have formulated necessary strategies, plans and policies for the implementation of such advanced technologies to the business. The managers must ensure that an adequate strategy in this regard would not only involve planning or arranging the resources to implement AI but to constantly observe and monitor the continuous development of the artificial intelligence. Investment of excessive resources in the implementation of funds could be damaging in case such techniques and tools of AI proves to be ineffective or unsuitable for the business. Moreover, before implementing AI to the significant business function the managers must ensure that the employees of the company have requisite amount of knowledge and competencies to cope up with the use of such advanced technologies in the business and if they do not have such requisites then they must be given adequate training to understand the actual importance and functioning of AI tools. Also before implementing such tools the entity must ensure that it has necessary safeguards and back up plans in case of any failure in the execution of such techniques. References Alles, M., Kogan, A., Vasarhelyi, M. A. (2000). Accounting in 2015.The CPA Journal,70(11), 14. Baldwin, A. A., Brown, C. E., Trinkle, B. S. (2006). Opportunities for artificial intelligence development in the accounting domain: the case for auditing.Intelligent Systems in Accounting, Finance and Management,14(3), 77-86. Chan, D. Y., Vasarhelyi, M. A. (2011). Innovation and practice of continuous auditing.International Journal of Accounting Information Systems,12(2), 152-160. Chandi, N. (2017). How AI Is Reshaping the Accounting Industry. Retrieved on https://www.forbes.com/sites/forbestechcouncil/2017/07/20/how-ai-is-reshaping-the-accounting-industry/#3e65bd0a37f3. Accessed on 26-01-2018. ICAEW. (2017). Artificial intelligence and the future of accountancy. Retrieved from: https://www.icaew.com/-/media/corporate/files/technical/information-technology/technology/ai-report-web.ashx Accessed on 26-01-2018. Jones, E.L. (2017). The Implications of Artificial Intelligence (AI) In Accounting. Retrieved from: https://www.accountex.co.uk/implications-artificial-intelligence-ai-accounting/ Accessed on 26-01-2018. Marr, B. (2017). Machine Learning, Artificial Intelligence - And the Future of Accounting. Retrieved from: https://www.forbes.com/sites/bernardmarr/2017/07/07/machine-learning-artificial-intelligence-and-the-future-of-accounting/#461d738f2dd1. Accessed on 26-01-2018. Nemati, H. R., Steiger, D. M., Iyer, L. S., Herschel, R. T. (2002). Knowledge warehouse: an architectural integration of knowledge management, decision support, artificial intelligence and data warehousing.Decision Support Systems,33(2), 143-161. OLeary, D. E. (2002). Knowledge management in accounting and professional services.Researching Accounting as an Information Systems Discipline, 273-283. Omoteso, K. (2012). The application of artificial intelligence in auditing: Looking back to the future.Expert Systems with Applications,39(9), 8490-8495. Ovaska-Few, S. (2017). How artificial intelligence is changing accounting. Journal of accountancy. Retrieved from: https://www.journalofaccountancy.com/newsletters/2017/oct/artificial-intelligence-changing-accounting.html Accessed on 26-01-2018. Ranjan, J. (2009). Business intelligence: Concepts, components, techniques and benefits.Journal of Theoretical and Applied Information Technology,9(1), 60-70. Sage One. (2016). Is artificial intelligence a threat to accountants? Retrieved from: https://www.sageone.co.za/2017/03/16/artificial-intelligence-threat-accountants/ Accessed on 26-01-2018. The accounting strategic IT Conference. (2018). How artificial intelligence will impact accounting. Retrieved from: https://www.alternativeaccountancyit.com/sponsor/artificial-intelligence-will-impact-accounting/ Accessed on 26-01-2018. Turban, E., Sharda, R., Delen, D. (2011).Decision support and business intelligence systems. Pearson Education India. Zhao, N., Yen, D. C., Chang, I. C. (2004). Auditing in the e-commerce era.Information Management Computer Security,12(5), 389-400.

E-Business System-Free-Samples for Students-Myassignmenthelp.com

Question: Discuss about the E-business System. Answer: There has been a huge development in the field of information and technology and also there has been a huge development in the field of software and website development in the past few years (Fielt, 2013). As a result there has been an emergence of a new concept in the field of marketing and businesses. The concept is e-business and there has been a huge development in this field in the last few years and recently there has been huge innovations made in this concept and also has changed the way in which the companies look at their businesses and plan the sale of their product. Due to the emergence of these technology and newer upgraded concept the business models of the companies have changed to a great extent. The e-business is a new concept that is benefitting both the sellers and the buyers. The businesses are planned in a way that would result in the profit of the organizations. The e-business allows the organizations to implement the advantages of internet and web technologies i nto their businesses (Soto-Acosta et al., 2016). In addition to this, there are various key elements of the businesses that are to be kept in mind that are value proposition, revenue model, competitive aspects of the business, marketing strategies and the opportunities in the market. In addition to this the e-businesses concept allows the companies various new type of facilities such as personalization and customization, providing the transaction facilities, management of product delivery and also helps in doing a thorough research on the market. The e-business also helps in the enhancement of the revenue model and helps in the procedures of advertisement and marketing and also the transactions and the sales revenue models have been improved immensely by these technologies. The market space, potential market and the targeted market have also been increased to a great extent by the introduction of the e-commerce into the business procedures of the organizations. The introduction of t his concept is also beneficial for the organization the market; it provides a competitive advantage to the organization over their business rivals. There has been a huge development of the e-business technology with a large number of companies adopting this procedures and also new business are rising up in these sector. Online retail companies such as Flipkart, Snapdeal and Amazon have had a great advantage due this concept. In addition, to his the local business has also invested in the e-business methods (McElheran, 2015). There has been a growth in the delivery services by the organization that helps the business to reach to the doorsteps of the customers enabling the satisfaction of the customers with a growth in the business and the revenue departments of the organization. In addition to the development of the e-business the future of this prospect seems to be great with newer concept in this field are being implemented regular. A great instance of this concept being used being used for the business by the organization is the local restaurants looking to adopt these concepts and proving the online food services to the customers and also there has also been introduction of the concepts like online cab booking services that has seen the growth of the e-business and have provided great prospects for the future. Comparison and explanation of various types of e-business infrastructure technologies, business models and payment and security system in a corporate setting There are various types of business models that the companies in the market follow. The various type of business models are: B2B: The B2B model is the Business to business model (Grant et al., 2014). In this type of model the businesses conduct the business directly with the other businesses with no involvement of other mediators in between them. B2C: The B2C model is the Business to Customer model that enables the organizations to conduct business directly with the customers. C2C: The C2C is the consumer to consumer business that is conducted directly from the consumers to the other consumers. Now there has been deployment of the e-business in these business models and the e-business infrastructure is formed. In the B2C models firstly there are the community providers. The organizations such as Facebook, twitter, LinkedIn and Pintrest provide these platforms. The social media networks provide a platform for the people to communicate with others (Rashidirad, Soltani Salimain, 2014). However, this also provides a genuine platform for the businesses to perform various strategies of their businesses. The business would be able to display their products in front of a large community. This would allow them to gather a large audience without much of an effort. The organizations would be able to share content with the potential customers and also would be able to perform the advertisement activities for the company very efficiently. Next are the content providers that help the organizations to display their digital content on the web. The organizations are able to produce a great deal of advertisement for their consumers via the emails and the different website that the people visit. They also i nvolve procedures such as subscriptions for the generation of revenue for the companies (Loukis Charalabidis, 2013). A very general example of this would be the online music services provided by the different organizations for the consumers. They utilize the business by generating the revenues from the products of the company by the using the methods of pay per view and subscription of their channels. Next in the B2C models are the portal services that are adopted by the companies that help them to search the packages of content and services. The main source of revenue in this type of model are advertising, referral activities and also from the transaction revenue. In addition to this, there are the transaction brokers that charge money both forms the businesses and the consumers. The main industries that use these models are financial services, travel services and job placement services. The B2B model also consists of the Service providers that charge their customers for the servi ces that they are providing such as Google. It provides the map and mail services to their consumers. Next come the B2B model and the type of business infrastructure that are prevalent in these type of model are: E-distributors, E-procurement, Exchanges and Private Industrial networks. E-distributors are the version of the wholesale and the retail stores that provides the goods to the doorsteps of the customers. The E-procurements are the organization that creates the digital market where the business can participate to exchange the gods for the company. In addition to this, there are the private industrial networks that constitutes of 75% of all the B2B expenditures. Next is the C2C business model in which the concepts have been introduced. The organizations such as Ebay provide a platform in between two consumers that would help them to perform the online buying and selling procedures. In addition to the business models there are different types of security and payment systems for the e-commerce businesses. There has been implementation of newer technologies that provide efficient security for the e-commerce businesses. In addition to this the organizations are to follow the policies and procedures of the company during the implementation of the e-commerce. In addition to this, they should also follow the industrial and the government standards. The online system for the businesses involves a lot of data and hence, an efficient amount of data integration for the systems is required and it is provided efficiently by the e-commerce in the businesses. They make use of the cryptography techniques for conducting the businesses (Malhotra, 2014). They make use of the private key and the public keys for the transaction procedures. The systems use various kinds of transaction procedures. All these transactions are secured efficiently. The business transactions and the payme nt methods involve different type of procedures. Firstly, they have the online credit transactions where the consumer has online wallets and pays for the product or the service by the online credit. In addition to this, there are systems such as cash on delivery and also prepaid payment system by which the consumer pays to the businesses. The various type of example of the payment option for the consumers is PayPal, Amazon Payments and Bill Me Later. Evaluation of the impact of e-business strategies on organizational process and outcomes The e-business has had a major impact on the organizational procedures of the companies. The web sites, mobile sites and the development in the mobile apps have helped in the development of the e-businesses for the companies (Humphreys, Fynes Wiengarten, 2014). The organizations can now reach out to the customers via the websites, mobile sites and the mobile application. In addition to this the companies can develop their private website and also retail website from where the consumer can have easy access to the products of the company. The companies also offer the sites for the mobile versions and also in the mobile applications. The customers also have the accessibility to the products very easily. The e-business strategies also change the organizational procedures for the business and helps in modifying them. The vision of the e-commerce presence includes the mission statements, targeted audience, intended market, analysis of the strategies and also the marketing mix for the orga nization. They also modify the development timeline and the preliminary budgets. There has been huge change in the business models for the companies and also in the revenue models of the company. The target audience are also addressed differently by the company due to this kind of development within the organization. They also help in the research and the market analysis procedures and help the company in developing their products according to the need of the market (Zhu et al., 2015). Hey have also changed the procedures by which the milestones for any type of project are developed and the costs of the system are also reduced to a great extent by the implementation of the e-commerce procedures. They have also changed the procedures of SWOT analysis that were performed earlier by the companies. Due to these type of development in the business the business have gained a great deal in their stature. The businesses have developed a clear understanding of the business objectives and als o they are having better knowledge on how to choose the right technology and implement them in their businesses (Cassidy, 2016). This has also helped the customers of the company in a great way. The accessibility for the users have become easier and also the products have become easily customizable by the consumers and this in return have helped the companies a great deal in improving the efficiency in their businesses. Technical research skills to assess existing and emerging e-businesses There has been a huge development in the web development technologies and also in the network technologies. The websites such as YouTube and Vimeo provide great opportunities for the organizations to perform the procedures of marketing and advertisements (Chi, Zhao George, 2015). They provide a great platform as a great number people access these websites and also they have a great number of audiences and hence, these technique is very helpful and effective for the companies the conduct their business and achieve great success. In addition to this, according to reports it has been found that almost 75% of the total population of the United states have access to the internet and hence, this a great platform for anyone to display their potential and in case of the businesses it would be a perfect platform to display their products. The companies would also be able to study the behaviour of the consumer form their online activities and the internet and the web services would be able to provide the companies with ample amount of scope to perform extensive research on the market and also on their targeted audiences. They can do this easily by accessing the profiles of the consumers on different websites and social networking sites and by reading the blogs that are posted by them. They would also be able to gain various type of information about their competitors in the market. The companies would be able to plan their approach for the development of their business plan and hence, the technologies would help the business in increasing the overall efficiency of their procedures. In addition to this the trend of the e-business has been increasing with the increase in the technologies for the businesses (Rezaei, Chiew Lee, 2014). There have been various kinds of innovations that are performed by the business to help in the improvement of their businesses. There has been newer sectors for the businesses in which have evolved due to the emergence of the e-businesses. Th e sectors such as the food industry, the retail industry have been the main businesses that have adopted these procedures and have increased the efficiency of their businesses. There has also been evolution of businesses such the cab booking system and the online grocery system. This type of system has been the latest evolution that has taken place in the past few years in the world. Ability to work independently and contribute as a team member employing the appropriate interpersonal, professional and technical communication skills The business policies and the business practices for the companies have evolved in the past few years. Various type of technologies have come up lately that would be helping the business to take their operations online. The marketing procedures for the businesses have been aided by the advancement in the in the field of social, mobile and local marketing. The marketing concepts for the organizations to conduct the businesses have also changed in the past few years (Chen et al., 2013). One of the very famous instance do the social marketing is facebook. Facebook is one of the most important and leading companies in the field of social marketing. The companies can produce their product in front of large audience and hence, this would be providing them with a huge platform to perform their marketing and advertisement procedures. The new technologies generally involve new concepts of marketing that have gradually evolved with the evolution of the technologies. The new concepts involve co nversations and engagement with the customers of the product. The companies have grown the concepts of having strong ties in between the customers and the organization. From reports it has been found that the social network sites have 90% visits from the business companies. The companies follow various steps in social marketing that are also applicable in the local and the mobile marketing. The companies generally create a page for themselves and engage people with their posts. After they have gained a certain amount of followers they start the advertisement of their products. The social media marketing also helps the companies in the analysis of the market and helps in the evaluation of the target market for the product of the company (Van der Wee et al., 2015). In addition to Facebook there are other platforms such as Twitter, Pintrest, and LinkedIn. The social media marketing is responsible for the maximum amount of advertisement and this is followed by the TV ads and the newspap er ads. In addition to this, there are the mobile marketing has also evolved in the past few years. It is estimated that the average population spends about 3 hours daily on the mobile and hence, this is one of the great platform for the companies to perform their marketing operations (Aithal, 2015). Hence the companies have developed apps via which they reach out to their customers. In addition to this the applications are also used for the marketing purposes where the users are required to purchase products form the company in order o complete some of the tasks in the applications. Legal, ethical, social and cultural issues that affect the use, design and implementation of the e-business system There has been a huge development in the online retail and services. These types of businesses have gained a huge amount of ground in the last few years. The retail mobile commerce has expanded in the recent times. The businesses have also been helped by the big data analytics and the other techniques that have emerged in the last few years. The online retail industry accounts for about 17.8 trillions of the total economy for United States. The retail companies have seven segments of goods that they offer for the customers. The retail companies have also grown their business due to the increasing amount of satisfaction among the different sectors of the population (Cherian Kumaran, 2016). The retail companies provide a large variety of products to their customers and hence the products are available for each and every sector of the buyers and also the buyers are able to compare the budgets and are able to select the products according to the available budget to them. In addition to this, the customers are also able to customize their selection and the product searching for the customers are also very efficient. Due to this increasing amount of satisfaction in the customers there has been a huge increase in the position of the companies in the retail industry. The Amazon Company is one of the largest retail businesses in the world. They have their business spread worldwide and attract a wide range of customers for their business. In addition to this, it has been reported that the company have had 92 billion dollars of sales in the year 2015. The company have also introduced new sectors to their businesses such as the Amazon Web Services and the Amazon Prime Services (Wymr Regan, 2013). In addition to this, there are many versions of the retail services. They are the virtual merchant, the omni-channel, the catalogue merchants and the manufacturer-direct. The big data predictive marketing methods have also resulted in the development of the retail market. The se rvices industry can be divided into two categories: the transaction brokers and the hands-on service providers. The e-businesses have also resulted in the transformation of the banking and financial services. The sectors of the online banking and the insurance services have also developed in the past few years. The other sectors of development are online mortgage and lending services, real-estate services and online travel services. References Aithal, P. S. (2015). Concept of Ideal Business Its Realization Using E-Business Model.Browser Download This Paper. Cassidy, A. (2016).A practical guide to planning for E-business success: How to E-enable your enterprise. CRC Press. Chen, P. W., Lin, W. Y., Huang, T. H., Pan, W. T. (2013). Using fruit fly optimization algorithm optimized grey model neural network to perform satisfaction analysis for e-business service.Appl Math Inf Sci,7(2), 459-465. Cherian, T. M., Kumaran, L. A. (2016). E-Business in Construction Industry: Opportunities and Challenges.Indian Journal of Science and Technology,9(32). Chi, M., Zhao, J., George, J. F. (2015). Mediation and time-lag analyses of e-alignment and e-collaboration capabilities.Industrial Management Data Systems,115(6), 1113-1131. Fielt, E. (2013). Conceptualising business models: Definitions, frameworks and classifications.Journal of Business Models,1(1), 85. Grant, K., Edgar, D., Sukumar, A., Meyer, M. (2014). Risky business: Perceptions of e-business risk by UK small and medium sized enterprises (SMEs).International Journal of Information Management,34(2), 99-122. Humphreys, P., Fynes, B., Wiengarten, F. (2014). Creating business value through e-business in the supply chain. InHandbook of strategic e-business management(pp. 237-254). Springer Berlin Heidelberg. Loukis, E. N., Charalabidis, Y. K. (2013). An empirical investigation of information systems interoperability business value in European firms.Computers in Industry,64(4), 412-420. Malhotra, B. (2014). E-Business: Issues Challenges in Indian Perspective.Global Journal of Business Management and Information Technology,4(1), 11-16. McElheran, K. (2015). Do market leaders lead in business process innovation? The case (s) of e-business adoption.Management Science,61(6), 1197-1216. Rashidirad, M., Soltani, E., Salimian, H. (2014). Do contextual factors matter? A missing link between competitive strategiesdynamic capabilities alignment and e?business value.Strategic Change,23(1?2), 81-92. Rezaei, R., Chiew, T. K., Lee, S. P. (2014). A review on E-business Interoperability Frameworks.Journal of Systems and Software,93, 199-216. Soto-Acosta, P., Popa, S., Palacios-Marqus, D. (2016). E-business, organizational innovation and firm performance in manufacturing SMEs: an empirical study in Spain.Technological and Economic Development of Economy,22(6), 885-904. Van der Wee, M., Verbrugge, S., Sadowski, B., Driesse, M., Pickavet, M. (2015). Identifying and quantifying the indirect benefits of broadband networks for e-government and e-business: A bottom-up approach.Telecommunications Policy,39(3), 176-191. Wymer, S., Regan, E. (2013). Influential factors in the adoption and use of e-business and e-commerce information technology (EEIT) by small and medium businesses.E-Commerce for Organizational Development and Competitive Advantage,58. Zhu, Z., Zhao, J., Tang, X., Zhang, Y. (2015). Leveraging e-business process for business value: A layered structure perspective.Information Management,52(6), 679-691.

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Choice of Accounting as a Career Essay Example | Topics and Well Written Essays - 7500 words

Choice of Accounting as a Career - Essay Example This essay declares that the role of accountants in the industries have changed significantly but the previous researches reveal that information about the same have not reached young career aspirants whereby the old perceptions about accounting profession as a non-innovative, non-technical and boring profession still prevails. These researches further add that while lucrative pay packets & job security have led to more aspirants choosing accounting majors, the gap in communication about the duties & responsibilities about accounting profession may lead to major surprises by students in the industry thus resulting in risks of drop outs & change of profession. This paper makes a conclusion that tThe modern industry requires large number of good quality accountants and the supply is still alarmingly inadequate. In this context, a short survey has been carried out to assess the level of awareness about accounting profession among young career aspirants and the factors that motivate them to choose accounting as their career. It was observed that unlike the outcome of some researches carried out in the early years of this millennium, the awareness about accounting profession among students is very high given that at very early stage of their education they are very clear about choosing accounting as their profession and also about the professional qualification that they aspire to achieve to nurture their respective careers in accounting.

Creationism and Darwinism Essay Example | Topics and Well Written Essays - 500 words

Creationism and Darwinism - Essay Example While one is the more "scientific point" of view, and the other a religious point of view, both have their massive followers, and both have strong points as well as weak arguments. In creationism, the belief is that the world and people were created by a supreme being, usually God. This is the belief held by the majority of major religions, that God himself created the earth and mankind. This idea is based strongly on faith alone, and is depicted both in the Christian and Jewish book of Genesis, and the Koran for Muslims. Many Christians feel that the book of Genesis offers an actual account of the creation story, and that it should be taken literally. However, this is a hard pill to swallow for most people, saying that the book was written by humans and it therefore full of error and may not be exactly what happened. Another argument is that the story may simply be a story to teach a lesson. I do not believe that you can take every single word in the Bible exactly as meant, and that some of it IS in fact figurative. This does not fully disprove creationism however. The scientific held though is the evolution of people as taught by Darwin. It was in Darwin's Origin of Species that he conned the phrase "survival of the fittest", that evolution was continentally evolving and changing.

Mental Health Promotion Essay Example | Topics and Well Written Essays - 1500 words

Mental Health Promotion - Essay Example CONCEPT OF MENTAL HEALTH There has been various concepts and approaches to mental health. According to the Department of Health, some of the factors that greatly influenced mental health are family traditions, beliefs, and cultural practices. The World Health Organisation (WHO) defines health, as a state of being physically, mentally and socially fit. Being healthy does not just mean the absence of sickness or physical incapacity. Mental health is therefore a fundamental indicator of the overall health and well being of a person. However, many other sources simply view mental health merely as the absence of disease or illness. This view is supported in the biomedical model of health as mentioned by Seedhouse (2002). On the other hand, Seeker (2005) indicated in his study that to get the best result from caregiver’s intervention approach, there is a need to focus on the diagnosis and interpretations of a disease in pathological terms. There is a big disparity between one who is diagnosed with mental illness in contrast to another condition where there is no medical diagnosis, in terms of access to medical care and health services. Persons diagnosed of mental illness that gets access to healthcare and social services developed some sense of emotional security from the support and should cope better with the challenge. In contrast, a person who is not diagnosed of being mentally ill may not get the needed support and attention from caregivers resulting to negative feelings of being neglected. A more comprehensive definition of mental health was coined by the Health Education Authority (HEA) in 1997. The agency’s definition of mental health put emphasis on the spiritual and emotional ability of the person to endure and recover from painful experiences or sufferings in life. This resilience will enable a mentally healthy person to move on and enjoy life after a suffering some form of pain (Squire 2002, Wagnild & Collins 2009). In 2004, the World Health Organization pronounced an insightful definition of mental health giving emphasis to normal aspects of living. It is a state of well-being in which the individual is conscious of his social ties and can cope up with the day to day stresses of life. A mentally healthy person should therefore be able to work productively and to offer something positive to their community. Such productivity and positive contribution promotes inner satisfaction and greatly reinforces overall health. Nations all over the globe are looking into mental health promotion with renewed interest. Mental health is essentially the condition that dictates the total well-being and productivity of a person. Intervention through health promotion is far more effective in safeguarding mental health than treatments and medicinal therapies at the on stage of a fully diagnosed mental illness. This latter approach is rather expensive and yet less effective as presented in the following research and studies. CONCEPT OF MEN TAL HEALTH PROMOTION Activities that promote the mental health of individuals has a positive effect in preventing and reducing mental illness (Barry & Jenkins 2007) and in the fast recovery of mentally afflicted individuals (Friedli 2009). In 2001, the Department of Health introduced mental health promotion as any action or activity that enhances or supports the mental well-being of a person, family,

The Concept of the Digital Marketing

The Concept of the Digital Marketing Digital marketing is the very innovative and novel concept in the 21st century. Through this form of media products and services are promoted with the use of database-driven online distribution channels to reach consumers in an appropriate, significant, individual, and lucrative manner. The term digital marketing has not any specific definition or meaning but it can be well explained with the examples such as emails, online advertisements, pay per clicks, wireless text messages, instant messages, RSS, blogging, fax, video streams, podcasting, broadcast, etc. All these examples are included in the definition of digital marketing. Apart from its inclusive list, there are few traditional forms of marketing which are not included in the term of digital marketing. They are TV, radio, print and billboard as they are not the instant or quick forms of marketing. It means with these forms of marketing the advertiser could not get the immediate response from the end consumers. The traditional forms of marketing could not give the accurate number of responders. Perhaps, there is a little improvement has achieved with the devices such as TiVo which records the statistics like website but, still the desirable result has not gained. Nevertheless, this became possible with the introduction of digital marketing. Digital marketing has become so powerful network of advertising, that with the introduction of Double click strategy of Google for internet, the world has become very close linking to each and every place conveniently. With the help of digital marketing, campaigns for promoting any product through internet has become very cost-effective and convenient. With the feature digital technology, in digital marketing, the advertiser easily comes to know how many times and how long the campaign has been showed on internet, also it comes to know how many people have seen this campaign, how many responses have received, and how many purchases have been made though online mode. With this fast-end technology, marketing of any particular products becomes easier, the consumers convenience become possible and the organization makes huge profits, too. The improved versions of these digital marketing are broadband internet, Wi-Fi network, and mobile phone access. The usage of these techniques has drastically increased, worldwide. The web usage has increased 10% all over the world, from January 09 to January 10, as per the recent report. The attitude of management has changed. From traditional form of advertising, they have shifted to the digital marketing. Billions of dollars have been spent by organizations on digital marketing for promotion of their ad campaigns. They are taking huge benefits out of digital marketing and earning high revenues. Critical analysis of audit findings, using relevant diagrams and appropriate models to support analysis From the audit it is found that AECOM has considered for brand repositioning for its short term marketing project through digital marketing with Yahoo! Answers. But, AECOM has not considered any particular brand repositioning strategy for that. AECOM needs to consider the proper brand repositioning strategy for successful results in digital marketing. The strategy for AECOM can be New Logo and Tagline. AECOM is into financial and management services over the last 20 years but, during that period AECOM has not considered for brand repositioning. Now, if it has decided for it, then the best strategy for AECOM is new logo and tagline. AECOM should come up with new taglines such as Finest Service Provider, or Services Delivered. Anywhere. Anytime., or Leaders in Service Delivery. Along with its tagline, AECOM also can change its logo. By adopting any of the tagline, the scenario of consumers may change and consumers feel free to contact AECOM at any point of time. The tagline itself shou ld look so attractive that more and more consumers can be fascinated towards AECOMs services. Apart from this, AECOM has considered Yahoo Answers for its digital marketing promo. But, in the market there are various digital marketing services providers are available such as Google, Hotmail, Face book, You Tube, etc. The cost of services of all these service providers should also be considered, the quality of their services should be checked, the further discounts in finalizing the particular services should be checked and only after that the decision should be taken whether the particular service provider is economic in cost or not. AECOM should have to consider Face book for undertaking digital marketing project for brand repositioning. Over 400 millions of users the website has over socialized. AECOM could be able to take benefit out of it in fascinating more consumers towards its brand. The below diagram shows that the use of Face book has increased to that extent, if any company selects this digital marketing media for promo then definitely it will remain beneficial from the view point of growth, development, revenue, publicity, and of course profits. Facebook The use of social media for digital marketing is more compared to other websites which can be proved with the following diagram. If AECOM could have undertaken the brand repositioning through social media digital marketing, then the chances of its promo would be higher compared to Yahoo! Answers. AECOM is specifically into financial and management services to valued consumers. For further growth and development purposes, AECOM should consider the policy of diversification into new business segments such as AECOM should enter the new business of aviation industries or automobile industry for manufacturing of luxurious cars. A business case, with justification, including a cost benefit analysis, for the short term marketing project and show how the marketing project will support the delivery of the organizations marketing strategy Even though, AECOM is on number one position in providing financial services and management services to consumers, to survive in a huge market competition, brand repositioning of AECOM through innovation and technology via digital marketing is must. To maintain the market share and its position in the market, AECOM needs to consider brand repositioning. But, along with brand repositioning, the fear of high costs and high risks are increased with launching of new brand. As per Biel, brand positioning is building or (rebuilding) an image for a brand. Brand repositioning is nothing but managing the existing brand in better and advanced ways. Repositioning helps in introducing new opportunities and market changes. While going with the brand repositioning, there are certain risks factors which need to be considered. While brand repositioning, there is a high risk of losing trustworthiness and consistency of consumers. Because, it may become possible that many consumers are not aware of brand repositioning strategy of a company. During the period, if any consumer contacts through website, and the logo, tagline, advertisement, etc. changes, then consumers fall in the twisted atmosphere whether to contact or not. As per few analysts, the successful brand repositioning is impossible because during the repositioning period, most of the loyal consumers shift to other brands. The basic aim of brand repositioning is safeguarding and improving brand equity to un derstand the better vibrant of it. Repositioning of brand is modification of something which already exists in the market and the minds of consumers. Brand repositioning represents uniqueness in the companys existing products and services. Repositioning strategy exist in three stages known as introductory stage, elaboration stage, and fortification stage. The stages can be explained in the below diagram: Diagram 1: Stages in brand strategy development Selecting Appropriate Marketing mix Establishing the Brand proposition Rolling out the Strategy Introductory Stage Elaboration Stage Fortification Stage Modifying the Proposition Repositioning Updating the personality Repositioning helps in moving the organization to a newer and more attractive position than before. The objective of this movement depends from organization to organization. It differs particularly for the sake of understanding what the company wants to achieve. In case of AECOM, the company wants to become innovative in terms of technology and designing to the extent possible compared to its competitors. The brand positioning helps company in taking to the higher position than before. This can be explained with below diagram: Diagram 2: The principle of repositioning New Position Price Previous Position Experienced quality As the organization shifts to new position after brand repositioning, the company tries to meet the new demands of consumers, newer and stronger arguments of consumers by convincing them to stay as loyal. To achieve the benefits out of brand repositioning such as better value, relevant status in the market, great image, updated personality, etc. AECOM needs to undertake a four-phased brand repositioning approach which is as follows; Phase 1: Determining the current status of the brand Phase 2: What does the Brand stand for today? Phase 3: Developing the brand positioning platforms Phase 4: Refining the brand positioning and management presentation. Now, combining this repositioning strategy with digital marketing approach, the more accurate results will be delivered for AECOM. For this purpose, the Yahoo! Answers should reach beyond its pure online territory and initiate this conversation. For digital marketing of AECOMs brand repositioning campaign on Yahoo!, AECOM should conduct the following activities: Stage 1: On-ground video shoot of consumers At this stage, AECOM should visit major 3 countries UAE, USA, and UK. The campaign should be conducted for three days in each of the countries at well-known places asking questions to consumers about AECOMs brand repositioning event. While conducting this event, 5 questions to be asked to all respondents provided by the AECOM. All the answers to the above questions should be captured on the video and must post to the Yahoo! Answer. The response to the event will show that, whether AECOM has got tremendous response than expected or not and the target is achieved properly or not. Stage 2: Posting all the responses on Yahoo! The second stage in digital marketing for AECOM brand repositioning campaign is posting the responses on Yahoo! Answers. Accordingly, the top 50 answers from the list should be uploaded on Yahoo! Answers with AECOM brand. On each page total 10 answers to be displayed with AECOM promotional video. This can make it possible that users or consumers may watch the video responses posted on the website or answer the questions themselves which can foster more responses in the future. Stage 3: Promoting all the responses on Yahoo! All the questions selected should be posted on Yahoo! Answers for more promotion and advertising to create awareness amongst consumers about AECOMs brand repositioning strategy. For this promotion through digital media networking AECOM may get huge response. The strategy can be used here by AECOM and Yahoo!, is for every response to an answer the promo will be added more for 12 minutes which is the highest time given by Yahoo! Other than these responses, the other creative promos can also be added by AECOM on Yahoo! These creative promos include The promo of AECOMs featured services on Yahoo! Homepage The promo of AECOMs video answers on Yahoo! Homepage These promos are covered not only on Yahoo! Homepage but also on Messengers, E-mails, Answers and Groups. Stage 4: Invite maximum users to give their views and ask questions related to the AECOMs brand repositioning. The final stage in successful digital marketing campaign of AECOMs brand repositioning with Yahoo!, is invitation to maximum users to give their views about AECOMs financial and management services to others or those who are not aware about AECOM. Also, this stage includes the questions about AECOMs brand repositioning. The trusted consumers those have queries why AECOM is carrying brand repositioning, they can post the related questions on Yahoo!, and they may get the reasonable answers to their questions by responsible management team of AECOM through Yahoo! Answers. Accordingly, the promo of AECOMs brand repositioning can be conducted successfully via Yahoo! Answers with the expected unbelievable result. Cost-benefit analysis for the short term marketing project The cost-benefit analysis for AECOMs brand repositioning campaign in the context of digital marketing through Yahoo! Answers is highly depends upon the expected benefits out of it over its cost. Cost-benefit analysis (COBA) is a technique where the assessment of monetary social costs and benefits of any specified capital project is conducted over a given period of time. In case of this short term marketing project of AECOMs brand repositioning, if the benefits out of digital marketing are expected to be huge then the project is beneficial for AECOM and vice versa. For this purpose, the basic principles of COBA are required to understand which are as follows: Appraisal of a project For conducting cost-benefit analysis for any project, its evaluation is must. COBA is an economic technique for project appraisal. Incorporates externalities into the equation This characteristic of COBA invites for the social as well as private economic costs and benefits of the projects. It also measures the social welfare of the investment. Value of Time Time is very important factor while undertaking COBA analysis. The economy of time is considered in the future of the project. Uses of COBA : COBA is traditionally being used only for big public sector projects such as water, dams, railways, bridges, by-passers, new motorways, tunnels, power-stations, flood relief schemes, etc. But, now the scenario has changed and COBA has been applied to small projects, to public health programs, in reduction of long-term unemployment, to understand the cost or benefits in new business deals, etc. The main aim of conducting COBA is whether the project leads to an increase in social benefits in future or not. If the answer is Yes then the result of COBA is positive and vice versa. Main steps in calculating COBA Approach: Step1 (a): Calculation of social costs and benefits: In this step, the social costs and benefits include all the direct and indirect costs, expenditures, profits, and gains. It involves all the significant costs. Step1 (b): Sensitivity analysis of events occurring: In this step it is to be marked that how much is the profit and cost involved in particular transaction and what is the outcome of it? If it will occur what is the scale of uncertainty about the actual values of the costs and benefits? Step 2: Discounting the future value of benefits: The next step involved in COBA is discounting of future benefits. Since the benefits are enjoyed in present, the future value of it is discounted over a period of time. Step 3: Comparing the costs and benefits: This step helps to understand the net returns on investment. Step 4: Comparing net rate of returns: Under this step, the returns from different projects are collected and accordingly the best out of it is selected. The COBA decides about ranking to the projects on the basis of its highest expected net returns in social welfare. As per these characteristics, uses, and steps of COBA, the AECOMs brand repositioning in the context of digital marketing through Yahoo! Answers represents that the cost involved for digital marketing may be high but the expected returns is definitely more than its cost. In this project, the major cost involved is only for digital marketing, the returns are in variety of forms such as high returns and profits to AECOM, huge publicity which creates awareness about AECOM brand in the mind of diverse consumers, people come to know about the existence of AECOM and its wide-ranging services in all the possible sectors through its expert employees. Also, the time involved in digital marketing is less compared to traditional form of marketing. So, from all the view points, one point is very clear that the benefits involved in this project are expected to be very high compared to its cost. So, the results of cost-benefit analysis are positive. Based upon recommendations, an outline of project plan to effectively implement proposals with a risk management program The recommendation to AECOM in its brand repositioning of short term marketing project through digital marketing, where AECOM has considered Yahoo! Answers as strategic tool for digital marketing should be replaced by social media networking which is also a digital marketing tool. In social media marketing, AECOM can either go with Face book or can create companys own blog for publicity and advertising of its brand repositioning. The revised outline project plan for AECOM for implementing proposal of digital marketing successfully in its brand repositioning inclusive of risk management program is as follows: Objective: The objective of AECOM is successful brand repositioning for a short term marketing project through digital marketing. Vision: The vision of AECOM is to become pioneer in the delivery of financial and management services in the entire world. To attain the leadership position in the entire human resource industry also has to be the vision of AECOM. Strategic management: To achieve above objectives AECOM must utilize the complete structured approach to undertake strategic management. Nike must undertake the brand repositioning strategy of New Logo and Tagline in the context of digital marketing through social media networking of Face book or companys blogs. Digital marketing through Face book AECOM has decided the promo and publicity of its brand repositioning strategy of New Logo and Tagline through Yahoo! Answers which is very expensive compared to other social media networking websites such as Twitter, Linked in, and Face book. Maximum are the people using these social networking websites and if AECOM refers one of these websites for its promo then the outcome will be greater compared to Yahoo! Answers. Around 400 million users are using the Face book networking. The companies using social networking website for business purpose and their market share for twitter is 41%, Linked in is also 41% but for Face book it is 44% which is highest compared to others. Digital marketing through Companys blog Other than the use of Face book, company can create its own blobs and can post the questionnaire for promo and publicity purpose on AECOMs blog only. The interested consumers can get information about AECOMs activities from its blog and also if any queries can be posted directly to the blog of AECOM. The companies using own blogs for digital marketing purpose is very high with its market share 46% higher than Face book, too. Since, company has its own blog, the cost of hiring any digital marketing media also reduces. But, the limitation to this strategy is company cannot attract new consumers who are not aware of AECOM and its brand repositioning. Risk Management Program AECOMs brand repositioning marketing project through digital marketing has the risk of system failure and not meeting the business need. In such a situation, AECOM is required to design a risk management program. The risk management program for AECOM in case of system failure is recovery, back up, and disaster recovery procedures. In case of risk of not meeting business need involved then AECOM should ensure about the representatives and resources involved for good participation and collaboration from all concerned areas of business. Implementation AECOM can implement its plan of digital marketing through social media networking instead of Yahoo! Answers. By implementing this plan, AECOM can reduce its high cost and as a result, the COBA will also give the higher returns compared to digital marketing with Yahoo! AECOMs brand repositioning through digital marketing via social media networking will lead to gain higher profits and AECOM will be in a position to attract maximum consumers through social media. This option will ensure to attain AECOMs objective of market leadership in human resource industry. Conclusion It is concluded that the best strategic option for AECOM is social media networking for digital marketing and amongst it, Face book is better than companys blog because Face book may offer AECOM maximum consumers to get availed of AECOMs excellent services. Recommend, with justification, appropriate methods of effectively monitoring and measuring progress throughout the project, to ensure that it is completed on time, within budget and to specification Now days the share of marketing through digital media has increased compared to traditional media of marketing. As a result, the demand for tools for measurement of growing selection of online marketing channels has increased. Garners maturity model for Web Analytics has provided the tool for measurement of web site analytics but it has not included the social media networking and other digital marketing media. This gap has been filled by the Webtrends Digital marketing Optimization Team by providing an appropriate method for measuring the progress throughout the digital marketing project. The Digital Marketing Maturity Model (DM3) has provided the framework for measurement of any digital media marketing project. DM3 is the best model for measurement of progress of any digital marketing project. The DM3 beta measures the progress through six core areas. They are the six pillars of digital media measurement. They are as follows; 1. Measurement Strategy The first core area in measurement progress is measurement strategy. A formal measurement strategy should be placed by organization and should make sure about aligning the overall objectives of organization. This assists in meeting all the digital marketing activities to the companys bottom line and the manifestation of digital measurement becomes possible. 2. Analytics Resources and Domain Expertise The success of digital marketing analytics program become possible because of analytics resources and domain expertise. The employees of organization make it possible through their dedication towards measurement and analysis, the resources at their disposal, their capability to troubleshoot issues, and response to requests throughout the organization. 3. Data Integration and Visualization Through data integration and visualization, the effective measurement of digital marketing becomes possible. For successful measurement, organizations required to integrate the multiple sources of data to gain a more complete picture of their consumers and business. Data integration is the core chain of values between the systems. It enables organizations to generate an absolute image of their marketing efforts. Data visualization helps in arrangement and release of digital marketing facts in meeting the requirements of various groups throughout an organization. 4. Data Analysis and Insight Data Analysis skills are very important in twisting the web-based data into perceptive or organizations wants to optimize their websites and compel elegant marketing and business verdicts. Nevertheless, diverse data entail special types of analysis skills. 5. Adoption and Governance The value of digital marketing data is minimal unless the rules of digital marketing are in place to ensure its consistency and quality over time and if it helps in getting the right people at the right time throughout an organization. The training to people according to their roles is necessary for those who want know how to utilize the data. The assistance from government for managing various types of aspects in context to digital marketing programs becomes possible inclusive of change management, security, and data consistency programs. 6. Ongoing Optimization Organizations placed the data measurement processes consistently over a period of time which are ensured by ongoing optimization. The optimization opportunities are recognized and diverse iterations of sites are tested by using digital marketing data. Prior to implementation, grown-up organization extents all digital marketing channels from web sites to paid research and also includes A/B testing of multiple marketing updates. Critical assessment of the main techniques for evaluating the success or failure of the marketing project on its completion The main techniques in evaluation of success or failure of the marketing project on its completion are Critical Path Analysis (CPA) and PERT Charts. These both techniques are very powerful tools to schedule and manage the complex projects. Both the techniques were developed in 1950s and till now they are used successfully. Lets discuss these techniques in details. Critical Path Analysis (CPA) This technique helps to plan all the tasks which require to be completed as a part of project. CPA acts as a basis for beginning of program, and of resource planning. CPA helps in observing the achievement of project objectives. CPA also helps to keep a track whether any corrective action requires to be taken to get a project back on course. The benefit of using CPA within the planning process is to get assistance in developing and testing the plan to ensure whether it is vigorous or not. CPA takes care of tasks for timely completion of project. CPA also takes care which task to be delayed if at all resource requires to be modified to catch the missed tasks. CPA also helps in identification of minimum length of time for completion of project. The major drawback of CPA is, the management of tasks with time in relation to the project plans is not that easy and obvious like that with Gantt Charts. As a result the difficulty in understanding increases. The effective CPA makes the differences between the success and failure on composite projects. CPA is very useful technique for assessing the importance of problems faced during the implementation period. PERT Charts (Program Evaluation and Review Techniques) PERT is a deviation on CPA which takes a somewhat more cynical outlook of time approximations made for each project stage. To make use of PERT charts, the shortest possible time is required to estimate for each activity and also the most likely length of time is also required. Appendix Appendix A: Introduction of organization History and Background The founders of AECOM are Richard G. Newman and few employees of Ashland Inc. and about 20 years ago on 6th April, 1990; they established AECOM with the merger of five Ashland enterprises. In 2007, around 30 companies joined AECOM and it became public limited company on the New York Stock Exchange. AECOM is listed in a fortune 500 company currently ranking # 352 and provides the services of architecture, building engineering, design and planning, economics, program management, and transportation in all over the world having approximately 46000 expert employees in more than 100 countries. The revenues of AECOM are flowing in billions of dollars with $6.3 billion at the year ended 30th June, 2010. But, in 2009, AECOM introduced a new brand repositioning with the context of digital marketing. The employees of AECOM are so talented and skilled that their excellence and originality has come from the affluent history of some of the worlds premium engineering, environmental, planning, and design companies. The vision of the AECOM to make a world better place by providing services through excellent employees in the areas of transportation, energy, and water systems by developing environment properly and by creating new buildings and communities. AECOM is well-known for its professional service providing facility all over the world. AECOM has taken over many mergers and acquisitions with some of the greatest companies such as Tishman Construction, INOCSA Ingenieria, and Ellerbe Becket. The excellent expertise brought together from these companies to serve more clients in a better way. AECOM wanted to tell the truth to its clients that AECOM is the number one design firm by Engineering News-Record (ENR) magazine, a McGraw-Hill Publication and with brand repositioning in the context to digital marketing; it will establish its brand in such a way to become a market leader. Consumer Base of AECOM AECOM has consumers all over the world. Majorly, the consumers are in the America, Europe, Asia, Middle East, Africa, Australia and New Zealand. AECOM is specialized in providing the expert financial and management services to its consumers. AECOM has maintained a record in retaining the industrys most talented professionals for the ease of its consumers. Apart from these, AECOM has won various excellence awards during such a small tenure of 20 years. In 2009 itself, AECOM has won the awards like best large project, best small project, best technical innovation, best win, and so on. Not only excellence awards, AECOM has achieved CEO awards, too. This proves that AECOM is a huge enterprise with a vast consumer base of it. AECOMs position in the market AECOM stands on number one position all over the world in the services of designing among top 500 companies. It is the number one designing firm all over the world. AECOM is on top position in all the services such as pure designing, transportation, mass transit and mail, general building, government and commercial offices, and education. Only in green designs, it stands on 4th position as per ENR magazine. Range of products and services AECOM provides services in the streams of architecture, building engineering, design and planning, economics, energy, environment, government, program management, transportation, and water. In the field of architecture, AECOM provides services of interior designing, master planning plus urban designing, and renovation. In building engineering, AECOM builds the commercial and educational buildings, data centers, government, healthcare, and pharmaceutical buildings. AECOM conducts designing and planning for landscape architecture, environmental plus ecological planning, master planning plus urban designing, and strategies. In the stream of economics, AECOM facilitates services for capital planning, economic planning plus real estate, entertainment plus leisure, hotels and resorts. AECOM facilitates energy efficiency and carbon management, energy for hydropower and dams, thermal, geothermal and nuclear. AECOM also takes care of environment by providing services of air quality, environme nt health and safety management, waste services, water and natural resources, and so on. AECOM helps to government in all over the world by providing necessary services in the development and infrastructure of particular country and same alike many more services. In the field of program management, AECOM provides services of knowledge transfer, training, risk management, and web-based program management systems. AECOM takes care of

The Movie Othello :: Movie Film comparison compare contrast

The Movie Othello The movie Othello is full of very believeable and well developed characters. As it is a tradgedy, thought, we have to have a victim or victims, in this case Othello, and the cause of their misery, which is Iago. Iago manipulates Cassio, Roderigo, Emilia, and Othello, useing a variety of methods. Iago's plots are skillfully crafted with multiple levels of intrigue. Iago also pays attention to the smallest detail, proveing his skill as a villian. Thus, Iago is a masterful villian who manipulates all those around him. Iago manipultes Cassio, Roderigo, Emilia, and Othello in several ways. Cassio is manipulated by Iago first getting him fired. Then, under the guise of friendship, Iago suggests that Cassio ask Desdemona for help in getting reinstated. This is an ingenius move on as his part, as Cassio must pursue Desdemona's help behind Othello's back. Roderigo is manipulated by Iago's telling him to pursue Desdemona, even though Desdemona is already married. Although this is a blatent lie on Iago's part, as the viewer sees not a single hint that Desdemona even acknowledges Roderigo's existance, it is so cleverly delivered to Roderigo that he takes as a fact, even when the facts show otherwise. Iago controls Emilia through her love that she has for him. He uses her love of him to get her to steal Desdemona's handkerchief. Othello is manipulated by suggestion and hints that are carefully worded and said at just the right moment. Each one weakens his faith in Desdemona a little more. Then Iago produces "evidence" to add weight to his innuendos. The evidence is so believeably delivered and Othello already so incenced by Iago's words that Othello does not even question the truth of what he sees. This skillful manipulation of those around qualifies Iago as a supreme villian. Iago's plots are skillfully crafted and contain multiple levels of intrigue. Iago gets Cassio drunk and disorderly until he starts a fight. Iago then goes to Othello and tells him that he should not allow such behavior and to fire Cassio. Then Iago convincea Cassio to pursue Desdemona's help on the sly. Finally, Iago uses Cassio's pursuit of Desdemona on the sly as proof of their

Exercise for Specific Groups

Product a leaflet which describes (Pl) the provision of exercise or 3 of the target groups you have studied: disabled people, antenatal, postnatal, older adults, children etc. The three gym sectors are Public local government which leisure centre Gym, Desires Gym, Southwest Gym etc. Another sector is the private provision which includes nationwide gyms such as DEW Sports Gym, Pure Gym, Oasis and Bayonets Gym. The final sector in the voluntary sector which may Just be a local Samba class this class will have very little cost involved and is not there to gain masses of profit.Before I research what each provision has to offer for the specific ropes I can have a rough idea for what they may offer. The gyms that are ran by the government may have a wider variety of classes as the government want everybody to get involved and they will employ people and invest money into getting a healthier population and include all groups in their classes to target all groups. Whereas private gyms are n ationwide and will have a lot of customers.They may look to offer classes towards wherever there is the most profit as they don't have government money so they can invest as much into specific groups if they can't get the customers, forever due to them having a lot of customers already from specific groups they may set up a proper class to meet their needs. The voluntary sector will have less money to fund the classes so they may only have a couple of classes or even Just one that can involve every if possible or the widest target area so they might be more of a struggle to find classes for specific groups.Pre Natal Women are restricted from how much exercise they can do and what type of exercise they can do. Many women may already go to the gym before they are pregnant so they will wish to continue their exercise and will want to look for classes that can suit their needs and not put them in any danger of damaging and injuring themselves whilst pregnant.. However other pre natal wo men may not have been to the gym before however they may want to start going to the gym while they are pregnant to keep them fit rather than Just sat down doing no exercise.It will be better for the baby which may attract them to use the gym and find out what classes there are at the gym. I am going to look at a variety of gyms from different sectors to find out what they can offer. All gyms have different aims and objectives and I will try to find out if any of the gyms have any aims to achieve through working with pre natal women. The benefits mean pre natal women will want to get into exercise and want to know what is available for them. DEW Sports Gym is a Private provision gym and is not involved or funded by any government.This gym doesn't advertise any specific exercise groups however they offer a wide range of group exercises. Not all classes would be available for pre natal women however there is some they will be able to take part in due to their condition. The exercises t hey can take part in are Palates and Aqua sessions. The majority of the sessions are in the 10:00 – 17:00 time slot which could be a problem as they may work through until the late stages of their pregnancy and the gym sessions are inside mainstream working hours.As these classes are not for specific groups the price of the class is included in your gym membership at the gym which is priced at EYE. O for a full membership including peak and off peak hour's access. Whereas Bloodworm gyms time slots for exercises classes that can involve pre natal women are in the evening making it easier for pre natal women to attend in case they have mainstream working ours. Here is a part of their timetable which shows both the Palates and Yoga classes that are available: no gym included and they usually only deliver one specific class.A popular example of this is Samba classes as they are often ran outside of gyms in leisure centers or village halls. For pre natal women I have found one cla ss in the local area called ‘Fit Bumps Fit Mums' they deliver pre natal yoga classes and Palate's classes. This class is designed specifically for pre natal women. In my opinion this is the best option for pre natal women in the local area as it is specific to them. They have evening sessions at SST Thomas church hall, they also have a session at west Knots collage.The sessions have to be paid for 6 weeks in advance and the cost is EYE. O this means it is roughly E each session which could be seen as more expensive however if you pay for a gym membership and use it once a week then you pay around EYE for 6 weeks' worth of membership. So it is near enough Just as much as gym session however it is much more specific exercise group with other people in the same situation, this gives pre natal women a chance to mix with each other and meet and socialist with new friends. All participants will be at the same level as well.Whereas at a gym there will be normal fit people taking part sop you may struggle to keep up with them. Post Natal Women will be going through a stage trying to get rid of their baby fat. Women on average should usually wait 6 Weeks before getting back into regular exercise, this will differ depending on how much exercise you took part in before child birth. For the women who attended the gym during pregnancy then they will wish to carry on specific classes as they will still be restricted certain types and mounts of exercise.For the women who didn't already attend the gym before or during pregnancy then they will defiantly not want to free train they will want a class specific to them so they can get their fitness back and continue with their normal lifestyle. I will research what each gym from different sectors has to offer and compare what gym would be the most suitable for post natal women. This will be the gym with the best classes for these specific groups with targets to improve that specific area and also if there is a choice we will look at what gyms have better more accessible facilities and which gym that you get best value of money from.For Post natal women the voluntary sector again offers good classes, the same voluntary provision ‘Fit Bumps Fit Mums' which continue on after the pregnancy they do a '21 day plan' ran through an online programmer accessible by their private Backbone group. The programmer includes 21 days' worth of workouts that can be done at home. I believe this is a good idea as it means they don't have to go straight back to exercise in a gym where they may feel like they are behind which will be depressing for them.The online programmer costs EYE 1 believe this an extremely good price as you would pay more for a gym membership and wouldn't even go 21 days in one month. They offer online motivation and can be done whenever best for you and you won't have to travel this will suit post natal women as they will have babies that they won't be able to go to a gym with them this makes it much more suitable for their situation. Elderly People Being active can play an important part in both positive ageing and reducing frailty, helping to reduce the risk of falls. It can help older people maintain their health, well- deteriorate as a natural part of ageing.Weakened muscles are not as strong to cope with everyday tasks such as getting up from a chair or walking, and people's balance can be affected. Being active throughout life and especially in older age can help to slow down the rate that muscles deteriorate. This can help older people remain active and independent as long as possible and also reduce the risk of falls in later life. Not all older people have the same needs. For older people who are reasonably healthy and active or whose function has only slightly declined, lots of different activities can help them to remain strong, for as long as possible.For older people it is recommended to get a GAP referral so that you can be referred to a fitness group/ gym th at know exactly how to deal with your needs to prevent injury or damage but still improve your fitness. People who are out of shape or elderly should start aerobic training gradually. For example, they may start with 5 – 10 minutes of low-impact aerobic activity every other day and build toward a goal of 30 minutes per day, three to seven times a week. Swimming is an ideal exercise for many elderly people and or certain people with physical limitations.People with physical limitations include pregnant women. At DEW Fitness there are many classes available to suit the needs of older people such as Palates, Yoga and Aqua aerobics. All these classes are free when signed on to a gym membership wherever it is a monthly or yearly membership contract. Membership contracts at DEW fitness for seniors is EYE. 95 if you wish to may monthly or IEEE. 40 for a upfront yearly cost with offers such as 2 months free and Join before 30th November and don't start payment until 1st January.

Problems of Student Achievement in Education

Problems of Student Achievement in Education Student achievement is a subject that attracts great concern from parents, teachers, administrators, and even policy makers. Despite the fact that teachers are mostly the victims of blame after poor academic performance, there are many factors that may make students perform poorly in their exams. Some of these factors can be controlled by teachers, while others are well beyond their control.Advertising We will write a custom essay sample on Problems of Student Achievement in Education specifically for you for only $16.05 $11/page Learn More The main challenge in combating poor student performance in schools has been the identification of the aforementioned factors. School administrators should, therefore, ensure that they do all they can to establish the reason for non-performance of students. This paper is an exploration of some of the main cultural, ethnic, and socioeconomic factors that influence student performance. There is a close relationship between the backgrounds of students and their performance. Some of the domestic problems that affect student performance include food insecurity, domestic violence and parents who abuse drugs (Andrews, 2005).Students also perform poorly due to health-related problems. These include sight problems, poor hearing ability, and poor sleeping patterns (Andrews, 2005). The latter makes students unable to concentrate during lessons leading to poor performance. Combining education with work has also contributed to poor student performance. This is normally evident in mid-age students. The pressure under which such students operate makes them unable to dedicate enough time to studies, and thus they end up performing poorly in their exams (Thomas, 2003). The students may also fail to see the meaning of education because they may give too much value to the money they make. This may make them commit more time to their jobs than the time they commit for studies. Also among the factors influencing student performance is the fact that students may form ethnic groups in schools (Jacobson, 2003). These groups are usually formed by students who belong to a given ethnic community, and they negatively affect student performance since the activities of the groups tend to be non-academic. Other students may form peer groups which may negatively influence their members leading to poor academic performance (Andrews, 2005). Given the devastating effect that the aforementioned issues have had on student performance, and the fact that attempts to curb them have been largely unsuccessful, there is need for a nuanced approach in dealing with them. Parents should ensure that they provide an environment conducive for student-growth.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will be instrumental in ensuring that domestic problems do not impact student performance. Teachers, on the other hand, shou ld ensure that they understand the special problems of their students, especially problems related to health, and come up with counter-measures for ensuring that students get the best out of class work. There is also the need for teachers and school administrators to monitor students closely in order to ensure that their activities within the school are focused on academics (Thomas, 2003). Peer groups, and ethnic groups, should be strictly discourages because they have adverse effects on student performance. This will help to reduce influence within the school, and discourage laxity. Administrators should also ensure that they address the issue of working students. The administration in schools should develop appropriate policies that will ensure working students get their best out of their education. Finally, students should be given periodic and holistic counsel to ensure that they do their best to get good grades. Reference List Andrews, T. (2005). Reasons Why Students’ Ac ademic performance May Be Impacted. Web. Blair, S. (1999). Racial/Ethnic Differences in High School Student’s Academic  Performance. Journal of Comparative Family Studies, Vol 30, pp. 11-27. Jacobson, O. (2003). Educational achievement and Black-White inequality. Washington DC: National Center for Education Statistics. Thomas, J. (2003). Socioeconomic Status, Race, Gender, Retention: Impact on Student Achievement. Web.Advertising We will write a custom essay sample on Problems of Student Achievement in Education specifically for you for only $16.05 $11/page Learn More