History of Egyptian Revolt in 2011

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261 Final Project Vonnegut Quick Write Vonnegut Final Project Extending the Conversation  Prompt Essay + Presentation Creative Adaptation + Reflection + Presentation

Choice of Accounting as a Career Essay Example | Topics and Well Written Essays - 7500 words

Choice of Accounting as a Career - Essay Example This essay declares that the role of accountants in the industries have changed significantly but the previous researches reveal that information about the same have not reached young career aspirants whereby the old perceptions about accounting profession as a non-innovative, non-technical and boring profession still prevails. These researches further add that while lucrative pay packets & job security have led to more aspirants choosing accounting majors, the gap in communication about the duties & responsibilities about accounting profession may lead to major surprises by students in the industry thus resulting in risks of drop outs & change of profession. This paper makes a conclusion that tThe modern industry requires large number of good quality accountants and the supply is still alarmingly inadequate. In this context, a short survey has been carried out to assess the level of awareness about accounting profession among young career aspirants and the factors that motivate them to choose accounting as their career. It was observed that unlike the outcome of some researches carried out in the early years of this millennium, the awareness about accounting profession among students is very high given that at very early stage of their education they are very clear about choosing accounting as their profession and also about the professional qualification that they aspire to achieve to nurture their respective careers in accounting.

Creationism and Darwinism Essay Example | Topics and Well Written Essays - 500 words

Creationism and Darwinism - Essay Example While one is the more "scientific point" of view, and the other a religious point of view, both have their massive followers, and both have strong points as well as weak arguments. In creationism, the belief is that the world and people were created by a supreme being, usually God. This is the belief held by the majority of major religions, that God himself created the earth and mankind. This idea is based strongly on faith alone, and is depicted both in the Christian and Jewish book of Genesis, and the Koran for Muslims. Many Christians feel that the book of Genesis offers an actual account of the creation story, and that it should be taken literally. However, this is a hard pill to swallow for most people, saying that the book was written by humans and it therefore full of error and may not be exactly what happened. Another argument is that the story may simply be a story to teach a lesson. I do not believe that you can take every single word in the Bible exactly as meant, and that some of it IS in fact figurative. This does not fully disprove creationism however. The scientific held though is the evolution of people as taught by Darwin. It was in Darwin's Origin of Species that he conned the phrase "survival of the fittest", that evolution was continentally evolving and changing.

Mental Health Promotion Essay Example | Topics and Well Written Essays - 1500 words

Mental Health Promotion - Essay Example CONCEPT OF MENTAL HEALTH There has been various concepts and approaches to mental health. According to the Department of Health, some of the factors that greatly influenced mental health are family traditions, beliefs, and cultural practices. The World Health Organisation (WHO) defines health, as a state of being physically, mentally and socially fit. Being healthy does not just mean the absence of sickness or physical incapacity. Mental health is therefore a fundamental indicator of the overall health and well being of a person. However, many other sources simply view mental health merely as the absence of disease or illness. This view is supported in the biomedical model of health as mentioned by Seedhouse (2002). On the other hand, Seeker (2005) indicated in his study that to get the best result from caregiver’s intervention approach, there is a need to focus on the diagnosis and interpretations of a disease in pathological terms. There is a big disparity between one who is diagnosed with mental illness in contrast to another condition where there is no medical diagnosis, in terms of access to medical care and health services. Persons diagnosed of mental illness that gets access to healthcare and social services developed some sense of emotional security from the support and should cope better with the challenge. In contrast, a person who is not diagnosed of being mentally ill may not get the needed support and attention from caregivers resulting to negative feelings of being neglected. A more comprehensive definition of mental health was coined by the Health Education Authority (HEA) in 1997. The agency’s definition of mental health put emphasis on the spiritual and emotional ability of the person to endure and recover from painful experiences or sufferings in life. This resilience will enable a mentally healthy person to move on and enjoy life after a suffering some form of pain (Squire 2002, Wagnild & Collins 2009). In 2004, the World Health Organization pronounced an insightful definition of mental health giving emphasis to normal aspects of living. It is a state of well-being in which the individual is conscious of his social ties and can cope up with the day to day stresses of life. A mentally healthy person should therefore be able to work productively and to offer something positive to their community. Such productivity and positive contribution promotes inner satisfaction and greatly reinforces overall health. Nations all over the globe are looking into mental health promotion with renewed interest. Mental health is essentially the condition that dictates the total well-being and productivity of a person. Intervention through health promotion is far more effective in safeguarding mental health than treatments and medicinal therapies at the on stage of a fully diagnosed mental illness. This latter approach is rather expensive and yet less effective as presented in the following research and studies. CONCEPT OF MEN TAL HEALTH PROMOTION Activities that promote the mental health of individuals has a positive effect in preventing and reducing mental illness (Barry & Jenkins 2007) and in the fast recovery of mentally afflicted individuals (Friedli 2009). In 2001, the Department of Health introduced mental health promotion as any action or activity that enhances or supports the mental well-being of a person, family,

The Concept of the Digital Marketing

The Concept of the Digital Marketing Digital marketing is the very innovative and novel concept in the 21st century. Through this form of media products and services are promoted with the use of database-driven online distribution channels to reach consumers in an appropriate, significant, individual, and lucrative manner. The term digital marketing has not any specific definition or meaning but it can be well explained with the examples such as emails, online advertisements, pay per clicks, wireless text messages, instant messages, RSS, blogging, fax, video streams, podcasting, broadcast, etc. All these examples are included in the definition of digital marketing. Apart from its inclusive list, there are few traditional forms of marketing which are not included in the term of digital marketing. They are TV, radio, print and billboard as they are not the instant or quick forms of marketing. It means with these forms of marketing the advertiser could not get the immediate response from the end consumers. The traditional forms of marketing could not give the accurate number of responders. Perhaps, there is a little improvement has achieved with the devices such as TiVo which records the statistics like website but, still the desirable result has not gained. Nevertheless, this became possible with the introduction of digital marketing. Digital marketing has become so powerful network of advertising, that with the introduction of Double click strategy of Google for internet, the world has become very close linking to each and every place conveniently. With the help of digital marketing, campaigns for promoting any product through internet has become very cost-effective and convenient. With the feature digital technology, in digital marketing, the advertiser easily comes to know how many times and how long the campaign has been showed on internet, also it comes to know how many people have seen this campaign, how many responses have received, and how many purchases have been made though online mode. With this fast-end technology, marketing of any particular products becomes easier, the consumers convenience become possible and the organization makes huge profits, too. The improved versions of these digital marketing are broadband internet, Wi-Fi network, and mobile phone access. The usage of these techniques has drastically increased, worldwide. The web usage has increased 10% all over the world, from January 09 to January 10, as per the recent report. The attitude of management has changed. From traditional form of advertising, they have shifted to the digital marketing. Billions of dollars have been spent by organizations on digital marketing for promotion of their ad campaigns. They are taking huge benefits out of digital marketing and earning high revenues. Critical analysis of audit findings, using relevant diagrams and appropriate models to support analysis From the audit it is found that AECOM has considered for brand repositioning for its short term marketing project through digital marketing with Yahoo! Answers. But, AECOM has not considered any particular brand repositioning strategy for that. AECOM needs to consider the proper brand repositioning strategy for successful results in digital marketing. The strategy for AECOM can be New Logo and Tagline. AECOM is into financial and management services over the last 20 years but, during that period AECOM has not considered for brand repositioning. Now, if it has decided for it, then the best strategy for AECOM is new logo and tagline. AECOM should come up with new taglines such as Finest Service Provider, or Services Delivered. Anywhere. Anytime., or Leaders in Service Delivery. Along with its tagline, AECOM also can change its logo. By adopting any of the tagline, the scenario of consumers may change and consumers feel free to contact AECOM at any point of time. The tagline itself shou ld look so attractive that more and more consumers can be fascinated towards AECOMs services. Apart from this, AECOM has considered Yahoo Answers for its digital marketing promo. But, in the market there are various digital marketing services providers are available such as Google, Hotmail, Face book, You Tube, etc. The cost of services of all these service providers should also be considered, the quality of their services should be checked, the further discounts in finalizing the particular services should be checked and only after that the decision should be taken whether the particular service provider is economic in cost or not. AECOM should have to consider Face book for undertaking digital marketing project for brand repositioning. Over 400 millions of users the website has over socialized. AECOM could be able to take benefit out of it in fascinating more consumers towards its brand. The below diagram shows that the use of Face book has increased to that extent, if any company selects this digital marketing media for promo then definitely it will remain beneficial from the view point of growth, development, revenue, publicity, and of course profits. Facebook The use of social media for digital marketing is more compared to other websites which can be proved with the following diagram. If AECOM could have undertaken the brand repositioning through social media digital marketing, then the chances of its promo would be higher compared to Yahoo! Answers. AECOM is specifically into financial and management services to valued consumers. For further growth and development purposes, AECOM should consider the policy of diversification into new business segments such as AECOM should enter the new business of aviation industries or automobile industry for manufacturing of luxurious cars. A business case, with justification, including a cost benefit analysis, for the short term marketing project and show how the marketing project will support the delivery of the organizations marketing strategy Even though, AECOM is on number one position in providing financial services and management services to consumers, to survive in a huge market competition, brand repositioning of AECOM through innovation and technology via digital marketing is must. To maintain the market share and its position in the market, AECOM needs to consider brand repositioning. But, along with brand repositioning, the fear of high costs and high risks are increased with launching of new brand. As per Biel, brand positioning is building or (rebuilding) an image for a brand. Brand repositioning is nothing but managing the existing brand in better and advanced ways. Repositioning helps in introducing new opportunities and market changes. While going with the brand repositioning, there are certain risks factors which need to be considered. While brand repositioning, there is a high risk of losing trustworthiness and consistency of consumers. Because, it may become possible that many consumers are not aware of brand repositioning strategy of a company. During the period, if any consumer contacts through website, and the logo, tagline, advertisement, etc. changes, then consumers fall in the twisted atmosphere whether to contact or not. As per few analysts, the successful brand repositioning is impossible because during the repositioning period, most of the loyal consumers shift to other brands. The basic aim of brand repositioning is safeguarding and improving brand equity to un derstand the better vibrant of it. Repositioning of brand is modification of something which already exists in the market and the minds of consumers. Brand repositioning represents uniqueness in the companys existing products and services. Repositioning strategy exist in three stages known as introductory stage, elaboration stage, and fortification stage. The stages can be explained in the below diagram: Diagram 1: Stages in brand strategy development Selecting Appropriate Marketing mix Establishing the Brand proposition Rolling out the Strategy Introductory Stage Elaboration Stage Fortification Stage Modifying the Proposition Repositioning Updating the personality Repositioning helps in moving the organization to a newer and more attractive position than before. The objective of this movement depends from organization to organization. It differs particularly for the sake of understanding what the company wants to achieve. In case of AECOM, the company wants to become innovative in terms of technology and designing to the extent possible compared to its competitors. The brand positioning helps company in taking to the higher position than before. This can be explained with below diagram: Diagram 2: The principle of repositioning New Position Price Previous Position Experienced quality As the organization shifts to new position after brand repositioning, the company tries to meet the new demands of consumers, newer and stronger arguments of consumers by convincing them to stay as loyal. To achieve the benefits out of brand repositioning such as better value, relevant status in the market, great image, updated personality, etc. AECOM needs to undertake a four-phased brand repositioning approach which is as follows; Phase 1: Determining the current status of the brand Phase 2: What does the Brand stand for today? Phase 3: Developing the brand positioning platforms Phase 4: Refining the brand positioning and management presentation. Now, combining this repositioning strategy with digital marketing approach, the more accurate results will be delivered for AECOM. For this purpose, the Yahoo! Answers should reach beyond its pure online territory and initiate this conversation. For digital marketing of AECOMs brand repositioning campaign on Yahoo!, AECOM should conduct the following activities: Stage 1: On-ground video shoot of consumers At this stage, AECOM should visit major 3 countries UAE, USA, and UK. The campaign should be conducted for three days in each of the countries at well-known places asking questions to consumers about AECOMs brand repositioning event. While conducting this event, 5 questions to be asked to all respondents provided by the AECOM. All the answers to the above questions should be captured on the video and must post to the Yahoo! Answer. The response to the event will show that, whether AECOM has got tremendous response than expected or not and the target is achieved properly or not. Stage 2: Posting all the responses on Yahoo! The second stage in digital marketing for AECOM brand repositioning campaign is posting the responses on Yahoo! Answers. Accordingly, the top 50 answers from the list should be uploaded on Yahoo! Answers with AECOM brand. On each page total 10 answers to be displayed with AECOM promotional video. This can make it possible that users or consumers may watch the video responses posted on the website or answer the questions themselves which can foster more responses in the future. Stage 3: Promoting all the responses on Yahoo! All the questions selected should be posted on Yahoo! Answers for more promotion and advertising to create awareness amongst consumers about AECOMs brand repositioning strategy. For this promotion through digital media networking AECOM may get huge response. The strategy can be used here by AECOM and Yahoo!, is for every response to an answer the promo will be added more for 12 minutes which is the highest time given by Yahoo! Other than these responses, the other creative promos can also be added by AECOM on Yahoo! These creative promos include The promo of AECOMs featured services on Yahoo! Homepage The promo of AECOMs video answers on Yahoo! Homepage These promos are covered not only on Yahoo! Homepage but also on Messengers, E-mails, Answers and Groups. Stage 4: Invite maximum users to give their views and ask questions related to the AECOMs brand repositioning. The final stage in successful digital marketing campaign of AECOMs brand repositioning with Yahoo!, is invitation to maximum users to give their views about AECOMs financial and management services to others or those who are not aware about AECOM. Also, this stage includes the questions about AECOMs brand repositioning. The trusted consumers those have queries why AECOM is carrying brand repositioning, they can post the related questions on Yahoo!, and they may get the reasonable answers to their questions by responsible management team of AECOM through Yahoo! Answers. Accordingly, the promo of AECOMs brand repositioning can be conducted successfully via Yahoo! Answers with the expected unbelievable result. Cost-benefit analysis for the short term marketing project The cost-benefit analysis for AECOMs brand repositioning campaign in the context of digital marketing through Yahoo! Answers is highly depends upon the expected benefits out of it over its cost. Cost-benefit analysis (COBA) is a technique where the assessment of monetary social costs and benefits of any specified capital project is conducted over a given period of time. In case of this short term marketing project of AECOMs brand repositioning, if the benefits out of digital marketing are expected to be huge then the project is beneficial for AECOM and vice versa. For this purpose, the basic principles of COBA are required to understand which are as follows: Appraisal of a project For conducting cost-benefit analysis for any project, its evaluation is must. COBA is an economic technique for project appraisal. Incorporates externalities into the equation This characteristic of COBA invites for the social as well as private economic costs and benefits of the projects. It also measures the social welfare of the investment. Value of Time Time is very important factor while undertaking COBA analysis. The economy of time is considered in the future of the project. Uses of COBA : COBA is traditionally being used only for big public sector projects such as water, dams, railways, bridges, by-passers, new motorways, tunnels, power-stations, flood relief schemes, etc. But, now the scenario has changed and COBA has been applied to small projects, to public health programs, in reduction of long-term unemployment, to understand the cost or benefits in new business deals, etc. The main aim of conducting COBA is whether the project leads to an increase in social benefits in future or not. If the answer is Yes then the result of COBA is positive and vice versa. Main steps in calculating COBA Approach: Step1 (a): Calculation of social costs and benefits: In this step, the social costs and benefits include all the direct and indirect costs, expenditures, profits, and gains. It involves all the significant costs. Step1 (b): Sensitivity analysis of events occurring: In this step it is to be marked that how much is the profit and cost involved in particular transaction and what is the outcome of it? If it will occur what is the scale of uncertainty about the actual values of the costs and benefits? Step 2: Discounting the future value of benefits: The next step involved in COBA is discounting of future benefits. Since the benefits are enjoyed in present, the future value of it is discounted over a period of time. Step 3: Comparing the costs and benefits: This step helps to understand the net returns on investment. Step 4: Comparing net rate of returns: Under this step, the returns from different projects are collected and accordingly the best out of it is selected. The COBA decides about ranking to the projects on the basis of its highest expected net returns in social welfare. As per these characteristics, uses, and steps of COBA, the AECOMs brand repositioning in the context of digital marketing through Yahoo! Answers represents that the cost involved for digital marketing may be high but the expected returns is definitely more than its cost. In this project, the major cost involved is only for digital marketing, the returns are in variety of forms such as high returns and profits to AECOM, huge publicity which creates awareness about AECOM brand in the mind of diverse consumers, people come to know about the existence of AECOM and its wide-ranging services in all the possible sectors through its expert employees. Also, the time involved in digital marketing is less compared to traditional form of marketing. So, from all the view points, one point is very clear that the benefits involved in this project are expected to be very high compared to its cost. So, the results of cost-benefit analysis are positive. Based upon recommendations, an outline of project plan to effectively implement proposals with a risk management program The recommendation to AECOM in its brand repositioning of short term marketing project through digital marketing, where AECOM has considered Yahoo! Answers as strategic tool for digital marketing should be replaced by social media networking which is also a digital marketing tool. In social media marketing, AECOM can either go with Face book or can create companys own blog for publicity and advertising of its brand repositioning. The revised outline project plan for AECOM for implementing proposal of digital marketing successfully in its brand repositioning inclusive of risk management program is as follows: Objective: The objective of AECOM is successful brand repositioning for a short term marketing project through digital marketing. Vision: The vision of AECOM is to become pioneer in the delivery of financial and management services in the entire world. To attain the leadership position in the entire human resource industry also has to be the vision of AECOM. Strategic management: To achieve above objectives AECOM must utilize the complete structured approach to undertake strategic management. Nike must undertake the brand repositioning strategy of New Logo and Tagline in the context of digital marketing through social media networking of Face book or companys blogs. Digital marketing through Face book AECOM has decided the promo and publicity of its brand repositioning strategy of New Logo and Tagline through Yahoo! Answers which is very expensive compared to other social media networking websites such as Twitter, Linked in, and Face book. Maximum are the people using these social networking websites and if AECOM refers one of these websites for its promo then the outcome will be greater compared to Yahoo! Answers. Around 400 million users are using the Face book networking. The companies using social networking website for business purpose and their market share for twitter is 41%, Linked in is also 41% but for Face book it is 44% which is highest compared to others. Digital marketing through Companys blog Other than the use of Face book, company can create its own blobs and can post the questionnaire for promo and publicity purpose on AECOMs blog only. The interested consumers can get information about AECOMs activities from its blog and also if any queries can be posted directly to the blog of AECOM. The companies using own blogs for digital marketing purpose is very high with its market share 46% higher than Face book, too. Since, company has its own blog, the cost of hiring any digital marketing media also reduces. But, the limitation to this strategy is company cannot attract new consumers who are not aware of AECOM and its brand repositioning. Risk Management Program AECOMs brand repositioning marketing project through digital marketing has the risk of system failure and not meeting the business need. In such a situation, AECOM is required to design a risk management program. The risk management program for AECOM in case of system failure is recovery, back up, and disaster recovery procedures. In case of risk of not meeting business need involved then AECOM should ensure about the representatives and resources involved for good participation and collaboration from all concerned areas of business. Implementation AECOM can implement its plan of digital marketing through social media networking instead of Yahoo! Answers. By implementing this plan, AECOM can reduce its high cost and as a result, the COBA will also give the higher returns compared to digital marketing with Yahoo! AECOMs brand repositioning through digital marketing via social media networking will lead to gain higher profits and AECOM will be in a position to attract maximum consumers through social media. This option will ensure to attain AECOMs objective of market leadership in human resource industry. Conclusion It is concluded that the best strategic option for AECOM is social media networking for digital marketing and amongst it, Face book is better than companys blog because Face book may offer AECOM maximum consumers to get availed of AECOMs excellent services. Recommend, with justification, appropriate methods of effectively monitoring and measuring progress throughout the project, to ensure that it is completed on time, within budget and to specification Now days the share of marketing through digital media has increased compared to traditional media of marketing. As a result, the demand for tools for measurement of growing selection of online marketing channels has increased. Garners maturity model for Web Analytics has provided the tool for measurement of web site analytics but it has not included the social media networking and other digital marketing media. This gap has been filled by the Webtrends Digital marketing Optimization Team by providing an appropriate method for measuring the progress throughout the digital marketing project. The Digital Marketing Maturity Model (DM3) has provided the framework for measurement of any digital media marketing project. DM3 is the best model for measurement of progress of any digital marketing project. The DM3 beta measures the progress through six core areas. They are the six pillars of digital media measurement. They are as follows; 1. Measurement Strategy The first core area in measurement progress is measurement strategy. A formal measurement strategy should be placed by organization and should make sure about aligning the overall objectives of organization. This assists in meeting all the digital marketing activities to the companys bottom line and the manifestation of digital measurement becomes possible. 2. Analytics Resources and Domain Expertise The success of digital marketing analytics program become possible because of analytics resources and domain expertise. The employees of organization make it possible through their dedication towards measurement and analysis, the resources at their disposal, their capability to troubleshoot issues, and response to requests throughout the organization. 3. Data Integration and Visualization Through data integration and visualization, the effective measurement of digital marketing becomes possible. For successful measurement, organizations required to integrate the multiple sources of data to gain a more complete picture of their consumers and business. Data integration is the core chain of values between the systems. It enables organizations to generate an absolute image of their marketing efforts. Data visualization helps in arrangement and release of digital marketing facts in meeting the requirements of various groups throughout an organization. 4. Data Analysis and Insight Data Analysis skills are very important in twisting the web-based data into perceptive or organizations wants to optimize their websites and compel elegant marketing and business verdicts. Nevertheless, diverse data entail special types of analysis skills. 5. Adoption and Governance The value of digital marketing data is minimal unless the rules of digital marketing are in place to ensure its consistency and quality over time and if it helps in getting the right people at the right time throughout an organization. The training to people according to their roles is necessary for those who want know how to utilize the data. The assistance from government for managing various types of aspects in context to digital marketing programs becomes possible inclusive of change management, security, and data consistency programs. 6. Ongoing Optimization Organizations placed the data measurement processes consistently over a period of time which are ensured by ongoing optimization. The optimization opportunities are recognized and diverse iterations of sites are tested by using digital marketing data. Prior to implementation, grown-up organization extents all digital marketing channels from web sites to paid research and also includes A/B testing of multiple marketing updates. Critical assessment of the main techniques for evaluating the success or failure of the marketing project on its completion The main techniques in evaluation of success or failure of the marketing project on its completion are Critical Path Analysis (CPA) and PERT Charts. These both techniques are very powerful tools to schedule and manage the complex projects. Both the techniques were developed in 1950s and till now they are used successfully. Lets discuss these techniques in details. Critical Path Analysis (CPA) This technique helps to plan all the tasks which require to be completed as a part of project. CPA acts as a basis for beginning of program, and of resource planning. CPA helps in observing the achievement of project objectives. CPA also helps to keep a track whether any corrective action requires to be taken to get a project back on course. The benefit of using CPA within the planning process is to get assistance in developing and testing the plan to ensure whether it is vigorous or not. CPA takes care of tasks for timely completion of project. CPA also takes care which task to be delayed if at all resource requires to be modified to catch the missed tasks. CPA also helps in identification of minimum length of time for completion of project. The major drawback of CPA is, the management of tasks with time in relation to the project plans is not that easy and obvious like that with Gantt Charts. As a result the difficulty in understanding increases. The effective CPA makes the differences between the success and failure on composite projects. CPA is very useful technique for assessing the importance of problems faced during the implementation period. PERT Charts (Program Evaluation and Review Techniques) PERT is a deviation on CPA which takes a somewhat more cynical outlook of time approximations made for each project stage. To make use of PERT charts, the shortest possible time is required to estimate for each activity and also the most likely length of time is also required. Appendix Appendix A: Introduction of organization History and Background The founders of AECOM are Richard G. Newman and few employees of Ashland Inc. and about 20 years ago on 6th April, 1990; they established AECOM with the merger of five Ashland enterprises. In 2007, around 30 companies joined AECOM and it became public limited company on the New York Stock Exchange. AECOM is listed in a fortune 500 company currently ranking # 352 and provides the services of architecture, building engineering, design and planning, economics, program management, and transportation in all over the world having approximately 46000 expert employees in more than 100 countries. The revenues of AECOM are flowing in billions of dollars with $6.3 billion at the year ended 30th June, 2010. But, in 2009, AECOM introduced a new brand repositioning with the context of digital marketing. The employees of AECOM are so talented and skilled that their excellence and originality has come from the affluent history of some of the worlds premium engineering, environmental, planning, and design companies. The vision of the AECOM to make a world better place by providing services through excellent employees in the areas of transportation, energy, and water systems by developing environment properly and by creating new buildings and communities. AECOM is well-known for its professional service providing facility all over the world. AECOM has taken over many mergers and acquisitions with some of the greatest companies such as Tishman Construction, INOCSA Ingenieria, and Ellerbe Becket. The excellent expertise brought together from these companies to serve more clients in a better way. AECOM wanted to tell the truth to its clients that AECOM is the number one design firm by Engineering News-Record (ENR) magazine, a McGraw-Hill Publication and with brand repositioning in the context to digital marketing; it will establish its brand in such a way to become a market leader. Consumer Base of AECOM AECOM has consumers all over the world. Majorly, the consumers are in the America, Europe, Asia, Middle East, Africa, Australia and New Zealand. AECOM is specialized in providing the expert financial and management services to its consumers. AECOM has maintained a record in retaining the industrys most talented professionals for the ease of its consumers. Apart from these, AECOM has won various excellence awards during such a small tenure of 20 years. In 2009 itself, AECOM has won the awards like best large project, best small project, best technical innovation, best win, and so on. Not only excellence awards, AECOM has achieved CEO awards, too. This proves that AECOM is a huge enterprise with a vast consumer base of it. AECOMs position in the market AECOM stands on number one position all over the world in the services of designing among top 500 companies. It is the number one designing firm all over the world. AECOM is on top position in all the services such as pure designing, transportation, mass transit and mail, general building, government and commercial offices, and education. Only in green designs, it stands on 4th position as per ENR magazine. Range of products and services AECOM provides services in the streams of architecture, building engineering, design and planning, economics, energy, environment, government, program management, transportation, and water. In the field of architecture, AECOM provides services of interior designing, master planning plus urban designing, and renovation. In building engineering, AECOM builds the commercial and educational buildings, data centers, government, healthcare, and pharmaceutical buildings. AECOM conducts designing and planning for landscape architecture, environmental plus ecological planning, master planning plus urban designing, and strategies. In the stream of economics, AECOM facilitates services for capital planning, economic planning plus real estate, entertainment plus leisure, hotels and resorts. AECOM facilitates energy efficiency and carbon management, energy for hydropower and dams, thermal, geothermal and nuclear. AECOM also takes care of environment by providing services of air quality, environme nt health and safety management, waste services, water and natural resources, and so on. AECOM helps to government in all over the world by providing necessary services in the development and infrastructure of particular country and same alike many more services. In the field of program management, AECOM provides services of knowledge transfer, training, risk management, and web-based program management systems. AECOM takes care of

The Movie Othello :: Movie Film comparison compare contrast

The Movie Othello The movie Othello is full of very believeable and well developed characters. As it is a tradgedy, thought, we have to have a victim or victims, in this case Othello, and the cause of their misery, which is Iago. Iago manipulates Cassio, Roderigo, Emilia, and Othello, useing a variety of methods. Iago's plots are skillfully crafted with multiple levels of intrigue. Iago also pays attention to the smallest detail, proveing his skill as a villian. Thus, Iago is a masterful villian who manipulates all those around him. Iago manipultes Cassio, Roderigo, Emilia, and Othello in several ways. Cassio is manipulated by Iago first getting him fired. Then, under the guise of friendship, Iago suggests that Cassio ask Desdemona for help in getting reinstated. This is an ingenius move on as his part, as Cassio must pursue Desdemona's help behind Othello's back. Roderigo is manipulated by Iago's telling him to pursue Desdemona, even though Desdemona is already married. Although this is a blatent lie on Iago's part, as the viewer sees not a single hint that Desdemona even acknowledges Roderigo's existance, it is so cleverly delivered to Roderigo that he takes as a fact, even when the facts show otherwise. Iago controls Emilia through her love that she has for him. He uses her love of him to get her to steal Desdemona's handkerchief. Othello is manipulated by suggestion and hints that are carefully worded and said at just the right moment. Each one weakens his faith in Desdemona a little more. Then Iago produces "evidence" to add weight to his innuendos. The evidence is so believeably delivered and Othello already so incenced by Iago's words that Othello does not even question the truth of what he sees. This skillful manipulation of those around qualifies Iago as a supreme villian. Iago's plots are skillfully crafted and contain multiple levels of intrigue. Iago gets Cassio drunk and disorderly until he starts a fight. Iago then goes to Othello and tells him that he should not allow such behavior and to fire Cassio. Then Iago convincea Cassio to pursue Desdemona's help on the sly. Finally, Iago uses Cassio's pursuit of Desdemona on the sly as proof of their

Exercise for Specific Groups

Product a leaflet which describes (Pl) the provision of exercise or 3 of the target groups you have studied: disabled people, antenatal, postnatal, older adults, children etc. The three gym sectors are Public local government which leisure centre Gym, Desires Gym, Southwest Gym etc. Another sector is the private provision which includes nationwide gyms such as DEW Sports Gym, Pure Gym, Oasis and Bayonets Gym. The final sector in the voluntary sector which may Just be a local Samba class this class will have very little cost involved and is not there to gain masses of profit.Before I research what each provision has to offer for the specific ropes I can have a rough idea for what they may offer. The gyms that are ran by the government may have a wider variety of classes as the government want everybody to get involved and they will employ people and invest money into getting a healthier population and include all groups in their classes to target all groups. Whereas private gyms are n ationwide and will have a lot of customers.They may look to offer classes towards wherever there is the most profit as they don't have government money so they can invest as much into specific groups if they can't get the customers, forever due to them having a lot of customers already from specific groups they may set up a proper class to meet their needs. The voluntary sector will have less money to fund the classes so they may only have a couple of classes or even Just one that can involve every if possible or the widest target area so they might be more of a struggle to find classes for specific groups.Pre Natal Women are restricted from how much exercise they can do and what type of exercise they can do. Many women may already go to the gym before they are pregnant so they will wish to continue their exercise and will want to look for classes that can suit their needs and not put them in any danger of damaging and injuring themselves whilst pregnant.. However other pre natal wo men may not have been to the gym before however they may want to start going to the gym while they are pregnant to keep them fit rather than Just sat down doing no exercise.It will be better for the baby which may attract them to use the gym and find out what classes there are at the gym. I am going to look at a variety of gyms from different sectors to find out what they can offer. All gyms have different aims and objectives and I will try to find out if any of the gyms have any aims to achieve through working with pre natal women. The benefits mean pre natal women will want to get into exercise and want to know what is available for them. DEW Sports Gym is a Private provision gym and is not involved or funded by any government.This gym doesn't advertise any specific exercise groups however they offer a wide range of group exercises. Not all classes would be available for pre natal women however there is some they will be able to take part in due to their condition. The exercises t hey can take part in are Palates and Aqua sessions. The majority of the sessions are in the 10:00 – 17:00 time slot which could be a problem as they may work through until the late stages of their pregnancy and the gym sessions are inside mainstream working hours.As these classes are not for specific groups the price of the class is included in your gym membership at the gym which is priced at EYE. O for a full membership including peak and off peak hour's access. Whereas Bloodworm gyms time slots for exercises classes that can involve pre natal women are in the evening making it easier for pre natal women to attend in case they have mainstream working ours. Here is a part of their timetable which shows both the Palates and Yoga classes that are available: no gym included and they usually only deliver one specific class.A popular example of this is Samba classes as they are often ran outside of gyms in leisure centers or village halls. For pre natal women I have found one cla ss in the local area called ‘Fit Bumps Fit Mums' they deliver pre natal yoga classes and Palate's classes. This class is designed specifically for pre natal women. In my opinion this is the best option for pre natal women in the local area as it is specific to them. They have evening sessions at SST Thomas church hall, they also have a session at west Knots collage.The sessions have to be paid for 6 weeks in advance and the cost is EYE. O this means it is roughly E each session which could be seen as more expensive however if you pay for a gym membership and use it once a week then you pay around EYE for 6 weeks' worth of membership. So it is near enough Just as much as gym session however it is much more specific exercise group with other people in the same situation, this gives pre natal women a chance to mix with each other and meet and socialist with new friends. All participants will be at the same level as well.Whereas at a gym there will be normal fit people taking part sop you may struggle to keep up with them. Post Natal Women will be going through a stage trying to get rid of their baby fat. Women on average should usually wait 6 Weeks before getting back into regular exercise, this will differ depending on how much exercise you took part in before child birth. For the women who attended the gym during pregnancy then they will wish to carry on specific classes as they will still be restricted certain types and mounts of exercise.For the women who didn't already attend the gym before or during pregnancy then they will defiantly not want to free train they will want a class specific to them so they can get their fitness back and continue with their normal lifestyle. I will research what each gym from different sectors has to offer and compare what gym would be the most suitable for post natal women. This will be the gym with the best classes for these specific groups with targets to improve that specific area and also if there is a choice we will look at what gyms have better more accessible facilities and which gym that you get best value of money from.For Post natal women the voluntary sector again offers good classes, the same voluntary provision ‘Fit Bumps Fit Mums' which continue on after the pregnancy they do a '21 day plan' ran through an online programmer accessible by their private Backbone group. The programmer includes 21 days' worth of workouts that can be done at home. I believe this is a good idea as it means they don't have to go straight back to exercise in a gym where they may feel like they are behind which will be depressing for them.The online programmer costs EYE 1 believe this an extremely good price as you would pay more for a gym membership and wouldn't even go 21 days in one month. They offer online motivation and can be done whenever best for you and you won't have to travel this will suit post natal women as they will have babies that they won't be able to go to a gym with them this makes it much more suitable for their situation. Elderly People Being active can play an important part in both positive ageing and reducing frailty, helping to reduce the risk of falls. It can help older people maintain their health, well- deteriorate as a natural part of ageing.Weakened muscles are not as strong to cope with everyday tasks such as getting up from a chair or walking, and people's balance can be affected. Being active throughout life and especially in older age can help to slow down the rate that muscles deteriorate. This can help older people remain active and independent as long as possible and also reduce the risk of falls in later life. Not all older people have the same needs. For older people who are reasonably healthy and active or whose function has only slightly declined, lots of different activities can help them to remain strong, for as long as possible.For older people it is recommended to get a GAP referral so that you can be referred to a fitness group/ gym th at know exactly how to deal with your needs to prevent injury or damage but still improve your fitness. People who are out of shape or elderly should start aerobic training gradually. For example, they may start with 5 – 10 minutes of low-impact aerobic activity every other day and build toward a goal of 30 minutes per day, three to seven times a week. Swimming is an ideal exercise for many elderly people and or certain people with physical limitations.People with physical limitations include pregnant women. At DEW Fitness there are many classes available to suit the needs of older people such as Palates, Yoga and Aqua aerobics. All these classes are free when signed on to a gym membership wherever it is a monthly or yearly membership contract. Membership contracts at DEW fitness for seniors is EYE. 95 if you wish to may monthly or IEEE. 40 for a upfront yearly cost with offers such as 2 months free and Join before 30th November and don't start payment until 1st January.

Problems of Student Achievement in Education

Problems of Student Achievement in Education Student achievement is a subject that attracts great concern from parents, teachers, administrators, and even policy makers. Despite the fact that teachers are mostly the victims of blame after poor academic performance, there are many factors that may make students perform poorly in their exams. Some of these factors can be controlled by teachers, while others are well beyond their control.Advertising We will write a custom essay sample on Problems of Student Achievement in Education specifically for you for only $16.05 $11/page Learn More The main challenge in combating poor student performance in schools has been the identification of the aforementioned factors. School administrators should, therefore, ensure that they do all they can to establish the reason for non-performance of students. This paper is an exploration of some of the main cultural, ethnic, and socioeconomic factors that influence student performance. There is a close relationship between the backgrounds of students and their performance. Some of the domestic problems that affect student performance include food insecurity, domestic violence and parents who abuse drugs (Andrews, 2005).Students also perform poorly due to health-related problems. These include sight problems, poor hearing ability, and poor sleeping patterns (Andrews, 2005). The latter makes students unable to concentrate during lessons leading to poor performance. Combining education with work has also contributed to poor student performance. This is normally evident in mid-age students. The pressure under which such students operate makes them unable to dedicate enough time to studies, and thus they end up performing poorly in their exams (Thomas, 2003). The students may also fail to see the meaning of education because they may give too much value to the money they make. This may make them commit more time to their jobs than the time they commit for studies. Also among the factors influencing student performance is the fact that students may form ethnic groups in schools (Jacobson, 2003). These groups are usually formed by students who belong to a given ethnic community, and they negatively affect student performance since the activities of the groups tend to be non-academic. Other students may form peer groups which may negatively influence their members leading to poor academic performance (Andrews, 2005). Given the devastating effect that the aforementioned issues have had on student performance, and the fact that attempts to curb them have been largely unsuccessful, there is need for a nuanced approach in dealing with them. Parents should ensure that they provide an environment conducive for student-growth.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will be instrumental in ensuring that domestic problems do not impact student performance. Teachers, on the other hand, shou ld ensure that they understand the special problems of their students, especially problems related to health, and come up with counter-measures for ensuring that students get the best out of class work. There is also the need for teachers and school administrators to monitor students closely in order to ensure that their activities within the school are focused on academics (Thomas, 2003). Peer groups, and ethnic groups, should be strictly discourages because they have adverse effects on student performance. This will help to reduce influence within the school, and discourage laxity. Administrators should also ensure that they address the issue of working students. The administration in schools should develop appropriate policies that will ensure working students get their best out of their education. Finally, students should be given periodic and holistic counsel to ensure that they do their best to get good grades. Reference List Andrews, T. (2005). Reasons Why Students’ Ac ademic performance May Be Impacted. Web. Blair, S. (1999). Racial/Ethnic Differences in High School Student’s Academic  Performance. Journal of Comparative Family Studies, Vol 30, pp. 11-27. Jacobson, O. (2003). Educational achievement and Black-White inequality. Washington DC: National Center for Education Statistics. Thomas, J. (2003). Socioeconomic Status, Race, Gender, Retention: Impact on Student Achievement. Web.Advertising We will write a custom essay sample on Problems of Student Achievement in Education specifically for you for only $16.05 $11/page Learn More

Managing a Website essays

Managing a Website essays Managing a Retail Website Simulation Electronic commerce allows organizations to become larger in scale without the need for a physical location in the marketplace. The ability to increase sales through the Internet without creating more physical stores is a real opportunity for the traditional brick and mortar companies. The Internet presents a greater chance for these companies to overcome location disadvantages and even expand globally. As brick and mortar retailers move online, there are business challenges such as creating a clearly defined web strategy, determining strategic promotions, as well as forming a successful pricing approach for the new requirements of the online market. Identify three challenges that you faced while managing the website. Using your research, recommend some best practices that could be used to overcome these challenges. 1. East-On, Inc. maintains physical retail locations that sell a wide variety of products to several different market segments. The multiple market segments made it extremely difficult to determine a primary focus for the new web site. Establishing a clearly defined Web strategy is the first step for a successful B2C (Business-to-Customer) organization. A good website strategy first identifies a market need, which indicates a target market, and then fills that need. (Berry) The American Marketing Association (A.M.A.), developed a 5 Step approach for developing a web strategy: a. Determine what your business wants to achieve from going online. b. Understand your target audience e.g., technical capacities, use of the Internet. c. Define how your Web site will integrate with existing marketing activities. d. Ensure your brand/core competencies remain consistent to your offline efforts. e. Ensure backend processes are in place to support online initiatives. 2. The teen and young adult target market appeared to offer an opportu ...

Geology Volcanoes&Earthquake Assignment1 Assignment

Geology Volcanoes&Earthquake Assignment1 - Assignment Example They occur in clusters and linear chains all over the world. Regardless of few exceptions to this rule, most take place in lines that are curved, as opposed to circular ones. The two common patterns that they form called the ring of fire and the mid-ocean ridges (Oxlade 12). Plate tectonics explain the movement of plates around the earth but are different from continental drift. They elucidate why ocean basins are in existence. The earth’s crust, according to the theory of tectonics, occurs in two forms: continental crust and oceanic crust. The latter is rigid, dense, and brittle as opposed to continental crust. It breaks into separate slabs also known as plates (McKay, â€Å"Plate Tectonic Settings† 1). On the other hand, many rocks that have conjoined over billions of years or geologic time make the continental crust. They are less dense, and can deform or change much easier explaining their complication and uncertainties. Summing it all up, hot gases and material emanate from the mid-oceanic ridges while cool material goes down at subduction areas, and it is at the plate boundaries that volcanoes take place (McKay, â€Å"Subduction Zones† 1). Volcanoes erupt as fresh magma from the center of the earth rises up through weak areas or zones and consequently reaching the crest of ridges to develop novel oceanic crust. This process referred to as seafloor spreading, took place many years ago, and it led to long mid-oceanic system of ridges (McKay, â€Å"The Basics of Plate Tectonics† 1). The website, blackboard learn, is a modernized platform that offers easy access, navigation, organization, and illustration of learning material. The site’s contents are well organized, and students can easily follow the direction of the course without supervision, assistance, or any trouble. What makes the educational portal even better is the systematic organization of classes

Medical Ethics Essay Example | Topics and Well Written Essays - 1500 words

Medical Ethics - Essay Example Forceful circumstances that can dictate the amputation of limbs include stopping the spread of a certain condition like malignant cancer to other parts of the body, serious diabetes or an extensively fractured/damaged leg. However, some people may demand such a medical operation despite their perfect state of health. An example is a person with a rational desire to have one of their perfectly healthy limbs amputated. In such a case, serious issues in the field of medical ethics have to be considered before the physicians can go ahead with the amputation or reject this request. The aim of this paper is to give an argument that physicians have a moral reason to permit the individual to go through with the amputation. The second part of the paper gives an objection to this argument followed by a justification of the stronger argument. Argument in support for the amputation as a moral duty One of the critical ethical issues to be considered in the case of such a request is patient autono my. First of all, it is very true to say that every person has the right to do whatever they want with their bodies. This is because the issue of personal autonomy has to be respected. In fact, it is one of the ethical principles in the medical field. Despite this, any request concerning medical procedures that comes directly from the patient has to indicate some rationality behind it. In this case, the patient has expressed a rational desire to have their perfectly healthy limb amputated. Despite being a rational desire, the request has higher chances of being granted if it expresses the person’s autonomy. In order to arrive at a good conclusion regarding this case, it is important to make a thorough examination of the concept of rational desires and how they relate to personal autonomy. Savulescu made a distinction between desires and rational desires. According to him, a rational desire is a desire that a person expresses while in possession of all relevant facts while "vi vidly imagining" what its consequences would be for them. At the time of its expression, the person should not commit any relevant error of logic as well (Savulescu a 121). Savulescu goes ahead to explain that a desire must be a rational desire or satisfy a person's rational desires for it to be treated as an expression of the person's autonomy. The principle of autonomy has a big role in the medical field hence it is a general requirement that physicians should respect the autonomous choices of their patients. According to Beauchamp and Childress (99), autonomy can be described as self-rule, that is, free from limitations such as limited understanding, that may prevent rational/meaningful choices, and controlling inferences from other persons. From this description, it is clear that autonomy is complete if the person is in a position to make meaningful or rational choices. These choices are later expressed as rational desires. In other words, the expression of rational desires is t he practice of personal autonomy. On the other hand, autonomy is the expression of such rational demands. This means the concepts of rational desires and autonomy are inseparable. Instead, they are an expression of each other. This means any decision made within the boundaries of informed consent is a guided by both a respect to the rational autonomy of a person and their rational desires. Going against this informed consent will therefore