Charlotte Beers Leadership

Joseph Lynn Organisational Behaviour A4006828 Joseph Lynn A4006828 LSBF MBA4 Organisational Behaviour: Charlotte Beers at Ogilvy & Mather How did Charlotte Beers gain obtain and conceive at Ogilvy and Mather and how did she use networking to sustain her powerful position? 1 Joseph Lynn Organisational Behaviour Contents A4006828 Page Introduction 3 geomorphologic Sources of function and Support 3 finis Making wait on Building Support and Trust 4 Personal Sources of top executive and Leadership 6 Networking and Sustaining her Powerful Position 7 goal 10 supplement A 11 Table 1: Phases of the Judgement Process Appendix B Table 2: Personal Sources of Power Appendix C Table 3: Leadership Styles Bibliography 11 12 12 13 13 14 2 Joseph Lynn Organisational Behaviour A4006828 Introduction In 1992, Charlotte Beers was appoint as CEO of the valet famous but fight marketing firm Ogilvy & Mather (Sackley, 1999).

During the first years of her tenure, she strove to routine close to Ogilvys declining performance and develop a new room for Ogilvy, building an organisational culture centred on a vision and substance values with a rugged focus on brands. In order to achieve this, she had to deal with many challenges, including a tralatitious and unprogressive culture, an adverse organisational structure, and power-based political conflicts. Despite these issues, she managed to gain support and trust within the organisation through awareness of geomorphological and personal so urces of power, leadership skills and sensi! tivity and legitimacy in her effectuation of the decision passage which allowed her to gain supportive consensus for her vision. David Ogilvy had created a strong and well-defined organisational culture, which was internalised in the traditions and material body of the company. By embedding tricksy slogans and mantras, such as We sell or else, The consumer is not a...If you regard to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay